Shopify Setup & Design (Basic)


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Commitment4-6 WeeksBilling Schedule1x, Flat-FeeLast UpdateSeptember 2023


The best way to hire Eric Michael for basic Shopify setup and design.

Shopify is the world’s leading commerce platform that allows business owners of all types and sizes to build and grow their businesses online, offline, and everywhere in between.

And, as an expert Shopify Partner and designer with more than a decade of experience playing in their sandbox, Shopify is my favorite ecosystem for powering brick-and-mortar and click-and-mortar operations. I love helping clients make the most of it and get the most out of it.

Basic Shopify Setup & Design (this offering) Customization is a new flat-rate, on-demand service offering that streamlines and supports the establishment, setup, and lite interface changes needed to get you selling online (and offline!) fast and easy. One flat-rate fee gets you all of the following:

Shopify Setup: We’ll get started with a fresh installation of the Shopify eCommerce system and start building your store from scratch. We’ll do this in ‘development mode’ so that there are no additional out-of-pocket expenses/subscription fees until the shop is ready and your Shopify plan is activated. We’ll establish and validate all aspects of the store’s account, technical, and operational configuration.

Shop Branding: Shopify’s latest update features a suite of resources that ensure your brand and online store holds a unified presence across the world wide web. We’ll inject the Shopify Brand Kit with your logos, color palettes, and other style elements that guarantee a cohesive customer experience online, in-store, and across all omnichannel platforms.

Theme Customization: Basic Shopify Setup & Design (this offering) includes the installation and customization of one of Shopify’s Free Themes (chosen from their theme catalog). We’ll rework the core theme settings (including logo, color palette, typography, layout, buttons, etc.) and core theme stylesheets (including the homepage, one primary collections template, and one product landing page) for a virtual customer experience that is unmistakably you.

Search Engine Readiness: We always design every site with best SEO practices in mind, not only to to set your store apart from but also help boost its ranking across Google and other main search results. This includes keyword research, meta tagging, and other on-page techniques.

Tactile Tweaks: Our work is finalized with two rounds of reasonable revisions. We’ll meet weekly (usually) to review and revise the Shopify system preferences and online store appearance to get it to your liking and, even more, a guided tour (unpon completion) will fill you with confidence and eagerness to start selling and growing your business.

Training & Support: Empowerment is a grounding principal of my practice and I take great pride in maintaining open availability, direct lines of communications, and flexible training and support offerings (virtual, in-person, or on-demand/recorded) to support client growth.

If you haven’t already, drop a line or throw some time on the calendar for personal introductions and let’s start the process of transforming your business with a custom Shopify store or POS system that amplifies your brand and drives results.

PLEASE NOTE: This product does not include individual custom page design, other than the homepage. We’ll set the template for all pages but will not build them out with complexity. For that, consider Premium Shopify Setup & Design.

Hi there!I'm Eric Michael.

Shopify Partner + Web Designer + Expert Coach

I’m an independent creative collaborator, coach, and special projects lead with a passion for high-stakes branding, business, and reputation management initiatives.

There’s nothing I love more than empowering clients (and people in general) with the tools and knowledge they need to take their business (and life!) to the next level.

I’m looking forward to doing the same for you,

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