Custom WordPress Setup & Design


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Projects usually receive fulfillment within 2-6 months, depending on site footprint and total scope and workflow.

Fair Trade Promise

Eric Michael is an intentional and proud "fair trade" collaborator; pricing and presenting this work to make creative collaboration more accessible and impactful for small business owners everywhere.

We consider "small businesses" to be those with fewer than five employees and less than $1.5M in annual revenue.

Payment Terms

Payment is due in-full in advance of all work. All sales are final. No exceptions.

Terms of Payment


The best (and most affordable) way to retain Eric Michael to design, develop, and deploy your custom WordPress digital property.

WordPress is the worlds most popular and most customizable content management system, allowing brands and business owners of all types to showcase, promote, and grow their business across the web.

Eric Michael has been building and empowering entrepreneurial pursuit online through custom WordPress design and development services for over fifteen years, making it his favorite ecosystem for those with nearly any product or service on offer.

Custom WordPress Setup & Design is a new flat-rate, on-demand service offering built to streamline and support the WordPress setup, design, and publishing process.

Complete list of service inclusions:

→ Digital Blueprinting Workshop(s)
→ Digital Property Sitemap
→ (3) Semi-interactive Mockups (Home, Page, Post or Service)
→ WordPress CMS/OS Installation
→ Theme Setup & Customization
→ Page Setup & Creation
→ Ancillary Software Integration
→ 30 Days of Mastery (Finalization):*

– Weekly Check-ins
– Unlimited ‘Reasonable’ Revisions
– Performance & UX Monitoring

Clients may choose between three special pricing tiers that include the ‘soup to nuts’ development of “up to” 5, 10, and 15 individual website pages. See dropdown options above.

Each tier of the offering follows our signature grounded approach from pre- to post-production. Bi-weekly check-ins work to guarantee continuity and follow-through, they serve as an anchor and daring space for fostering creative, innovative, and productive ideas in- and outside of our present scope.

* Our finalization process includes weekly check-ins for thirty days to ensure the end result meets and surpasses client expectations. We’ll collect revision requests during these calls and execute ahead of our next check-in.

eCommerce & POS Integrations:

Pricing outlined on this page does not include the value of effort for any integrated e-commerce, point-of-sale, or custom system solution. If you require an integrated e-commerce, point-of-sale, or custom system solution on your site please let us know during discovery.

But, no worries, we can do it: Most projects see a 30-50% value increase to cover this effort.

Frequently Asked Questions:

Is this pricing honored for all industries, locations, and clients?

Yes. Everyone everywhere is welcomed to benefit from the savings outlined on this page.

What if I need more pages?

Individual pages can be added on to our scope for a fee of $500 USD. If your digital property is expected to exceed more than twenty pages, please start those conversations here.

What if I want a traditional proposal?

That’s totally fine. You can start the inquiry process here. Please note: The value of work calculated in any formal proposal collateral will vary drastically from what you see here, by upwards of 30%. We also have a minimum threshold of $5,000 USD for all new client projects.

What is the cost of integrating eCommerce or point-of-sale functionality?

It depends on the size, scope, and value of the integration. eCommerce and on-site point-of-sale projects are quoted on a case-by-case basis. That said, you might want to check out our comparable Shopify offering or submit an inquiry.




Design is dialogue and our comprehensive pre-production process proves this. We'll meet for a series of Blueprinting workshops to support conceptualization and bring clarity to forthcoming sitemaps, mockups, and other visual aides. // ~2-4 WKS

Deliverables and inclusions:
→ Digital Blueprinting (Workshops)
→ Sitemap (Footprint)
→ (3) Mockups (Home, Page, Post)


Your website takes shape as we carefully tend to operating system installation, theme setup, page creation, content injection, and third-party (or custom) systems integrations. All the while, bi-weekly check-ins promote collaboration. // ~4-8 WKS

Deliverables and inclusions:
→ OS Installation & Theme Setup
→ Page Setup & Creation
→ Ancillary Software Installation


Following the completion of setup, we'll take a guided tour of the finished site and walk through aesthetic and functional features. We'll meet weekly to tackle reasonable requests for revision over a thirty-day period, ensuring perfection. // ~2-4 WKS

Deliverables and inclusions:
→ Weekly Check-ins & Coaching
→ 30 Days of Reasonable Revisions
→ UX & Conversion Monitoring


We're not like other firms. Clients are welcomed into and engaged throughout the creative process every step of the way.


You'll find Eric Michael to be fair trade collaborator from his competitive hourly rates to savings-packed OTB packages.


More than a 'check-in', our bi-weekly meetings will thrust open the doors to communication, coaching, and other creative initiatives.


Your site is built by real people with real experience, passion, and commitment to the work. And our ideal clients value that.


From platform selection to the intentional way we craft our websites, the end-goal is always front and center.


We know what Google wants and we give it to it. Page construction and content layout is done with best practices in mind, every time.


A slew of built-in features, like GDPR/CCPA compliance and other accessibility tools, ensure your site meet the standards of today.

Hi there!I'm Eric Michael.

WordPress Expert & Coach

I’m an independent creative collaborator, coach, and special projects lead with a passion for high-stakes branding, business, and reputation management initiatives.

There’s nothing I love more than empowering clients (and people in general) with the tools and knowledge they need to take their business (and life!) to the next level.

I’m looking forward to doing the same for you,

Got some questions?

As you should. But no worries at all: drop a line via the form here and we'll be in touch shortly.

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