Elevate Your Shopify Store and Transform Your Brand with an Expert Shopify Coach
Welcome to the world of Shopify, where dreams of successful online businesses come to life.
As a passionate entrepreneur, you've embarked on a journey to create a thriving e-commerce brand. In this blog post, we'll explore how an expert Shopify coach (like me) can be your guiding light, supporting you in building a successful brand, designing engaging packaging, crafting compelling product descriptions, perfecting image editing for conversions, and deepening the customer experience.
Crafting Your Brand Identity
A strong brand identity is the cornerstone of any successful e-commerce venture. I, with over a decade of expertise in branding, can help you define your brand's personality, values, and unique selling proposition. Together, we'll create a brand that resonates with your target audience and sets you apart from the competition. With a well-defined brand, you'll establish trust and recognition, crucial for long-term success.
Designing Engaging Packaging
Packaging isn't just about protecting your products; it's an opportunity to create a memorable unboxing experience. I understand the power of aesthetics and can guide you in designing packaging that not only keeps your items safe but also delights your customers. From eco-friendly materials to eye-catching designs, your packaging will become an extension of your brand's story.
Crafting Compelling Product Descriptions
Product descriptions are your virtual salespeople. My passion for writing can transform mundane descriptions into compelling narratives that speak to your customers' desires and needs. I'll help you highlight the benefits, features, and unique selling points of your products, making them irresistible to potential buyers.
Perfecting Image Editing for Conversions
High-quality product images are essential for converting visitors into customers. I can assist you in optimizing your product images for a visually stunning shopping experience. From background removal to color correction, your product photos will be crisp, clean, and ready to captivate your audience.
Deepening the Customer Experience
Exceptional customer experiences are what turn one-time buyers into loyal brand advocates. My expertise in customer experience and coaching can help you create a seamless and delightful journey for your customers. From responsive customer support to personalized post-purchase follow-ups, your customers will feel valued and connected to your brand.
In the ever-evolving world of e-commerce, having an expert Shopify coach like me by your side can make all the difference. With his guidance, you'll not only build a successful brand but also create an immersive and unforgettable shopping experience for your customers. So, take that leap towards e-commerce success, and let me empower your journey with his creative and strategic insights.
Remember, success in e-commerce isn't just about selling products; it's about building relationships, telling stories, and creating a brand that resonates with your audience. With my support, your Shopify store will be well on its way to becoming a thriving online destination.
If you're ready to elevate your Shopify store to new heights, throw some time on the calendar for us to connect. I'll be your partner in creativity, strategy, and customer-centricity. Together, we'll embark on a journey of growth, innovation, and success.
Eric Michael is the Expert Shopify Coach & Consultant You've Been Looking For
In today's digital age, the world of eCommerce is bustling with opportunities. However, success in the online marketplace isn't guaranteed. To stand out, you need a strategic approach, and that's where an expert Shopify Coach like Eric can make all the difference. In this blog post, we'll delve into the ways an expert Shopify Coach can help you increase eCommerce sales through various aspects of your business.
Platform and Product Setup
Eric, as a seasoned eCommerce professional, knows the importance of a solid foundation. He'll help you set up your Shopify store to ensure it's user-friendly, visually appealing, and optimized for conversions. From selecting the right theme to configuring payment gateways and securing your site, he'll ensure your store is ready to impress customers.
Product Image Creation
Visual appeal plays a significant role in eCommerce. Eric understands that high-quality product images are key to attracting potential buyers. He can guide you on product photography techniques, image editing tools, and best practices to showcase your products in the best light possible.
Description Copywriting
The power of persuasive product descriptions cannot be underestimated. Eric excels in crafting compelling copy that not only informs but also persuades customers to make a purchase. He'll help you create product descriptions that highlight the benefits and features, instilling confidence in your customers.
Product Pricing and Market Fitting
Pricing your products competitively is crucial in the eCommerce world. Eric can analyze your market and competition to help you determine the right pricing strategy. He'll also assist in identifying your target audience and tailoring your product offerings to their preferences.
Shipping and Handling Processes
Smooth and reliable shipping and handling processes are essential for customer satisfaction. Eric can advise you on selecting shipping providers, setting up shipping rates, and optimizing the fulfillment process to ensure orders reach customers promptly and in excellent condition.
Hardware and Software Selection
Eric's expertise extends beyond the virtual realm. He can help you choose the right hardware and software solutions for your eCommerce business, such as point-of-sale systems, inventory management tools, and customer relationship management (CRM) software. These choices can streamline your operations and improve customer interactions.
In the world of eCommerce, every detail matters, and Eric, your expert Shopify Coach, is here to guide you through the intricacies of the business. From setting up your Shopify store to optimizing product presentation, pricing, and logistics, Eric's comprehensive approach will elevate your online business.
Remember, eCommerce success is not just about making sales; it's about creating a positive and memorable customer experience. With Eric's coaching and your commitment to excellence, your eCommerce venture is poised for growth and success. So, let's get started and turn your online store into a thriving business together!
Phoenix's Best Designer, Creative Collaborator, Special Projects Lead
Eric Michael is a renowned creative partner and an innovative collaborator, known for his remarkable work throughout the Phoenix area. With over fifteen years of experience in building and supporting new entrepreneurial endeavors across adventure, cannabis, entertainment, fashion, retail, technology, pharma, professional, and holistic wellness industries, Eric has cemented his position as a top-notch creative force.
Throughout his career, Eric has played a crucial role in helping entrepreneurs turn their visions into reality. His expertise in ideation, branding, design, and execution has helped businesses scale up and achieve their goals. Eric's approach is grounded yet tactile, making him an excellent collaborator who can work with different stakeholders in diverse industries.
One of Eric's key strengths is his innate knowledge of the Phoenix marketplace and being the ability to parlay foresight into provision. Making his creative direction is both innovative and strategic. He has a keen eye for design and aesthetics, and he knows how to create branding and marketing materials that stand out in a crowded market. Eric's strategic direction is always informed by his deep understanding of the target audience and local, national, and global industry trends. He is able to combine his creative instincts with market insights to develop and steward brand and business initatives that are effective and engaging.
Eric's approach to collaboration is another standout feature of his work. He has a talent for building strong relationships with clients, partners, and stakeholders. Eric is an excellent listener, and he takes the time to understand the needs and goals of his collaborators. He is also able to provide constructive feedback and suggestions that help improve the final product. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal.
Adventure is one of the industries where Eric has made a significant impact. As an avid outdoorsman, Eric has a deep appreciation for adventure and the great outdoors. He has worked with a range of clients in this industry, including outdoor recreation retailers, gear manufacturers, travel companies, and adventure tourism providers.
Eric's understanding of the adventure market and his passion for the outdoors make him a valuable partner for businesses in this industry. He is able to create branding and marketing materials that appeal to adventure enthusiasts while also communicating the unique value proposition of the experience and business as a whole.
Cannabis is another industry where Eric has demonstrated his creativity and strategic acumen. As the cannabis industry has grown rapidly in recent years, Eric has been at the forefront of helping entrepreneurs understand, enter, navigate, and find success in Phoenix’s complex and rapidly evolving market. He has worked with a range of businesses in this industry, including dispensaries, growers, and cannabis lifestyle brands. Eric's ability to create branding and marketing materials that resonate with the target audience, combined with his knowledge of the regulatory landscape, has helped these businesses gain traction in the market.
Entertainment is another area where Eric has made his mark. He has worked with a range of clients in this industry, including music venues, artists, and event promoters throughout Phoenix and beyond. Eric's ability to create immersive experiences that engage audiences has made him a sought-after partner for businesses in the entertainment space. He has a deep understanding of the role that branding and marketing play in the success of an entertainment event, and he is able to create materials that capture the essence of the experience.
Fashion is another industry where Eric has demonstrated his creative and strategic abilities in the greater Phoenix area and beyond. He has worked with fashion designers, clothing brands, and fashion retailers to create branding and marketing materials that appeal to fashion-forward audiences. Eric's keen eye for design and his understanding of fashion trends has helped his clients create campaigns that are both visually striking and effective.
Retail is another area where Eric has excelled. He has worked with a range of businesses in this industry, from small boutique shops to large department stores. Eric's ability to create branding and marketing materials that appeal to local (Phoenix) audiences and beyond has helped his clients not only increase sales but build customer loyalty and brand legacy. His understanding of the retail landscape, combined with his creativity, has helped businesses navigate the rapidly evolving retail market.
Technology is another industry where Eric has demonstrated his ability to provide creative and strategic direction. As a technology enthusiast, Eric has a deep understanding of the latest technology trends and how they can be leveraged to create innovative solutions. He has worked with a range of clients in throughout the Phoenix tech industry, including software companies, tech startups, and tech-enabled service providers. Eric's ability to create branding and marketing materials that speak to the benefits of technology, combined with his understanding of the target audience, has helped his clients stand out in a crowded market.
Professional services and, specifically, legal and pharmaceutical compliance consultants is another industry where Eric has made a significant impact. He has worked with pharmaceutical companies, healthcare providers, and wellness brands throughout Phoenix and across the United States to develop branding and powerful digital properties that not only communicate the value of their products and services but drive results. Eric's understanding of the healthcare landscape, combined with his creativity, has helped his clients create campaigns that are both effective and compliant with regulatory guidelines.
The greater Phoenix holistic wellness arena is another area where Eric has demonstrated his ability to provide creative and strategic direction. He has worked with a range of businesses in this industry, including yoga studios, meditation centers, and natural health product providers. Eric's understanding of the holistic wellness market, combined with his passion for health and wellness, has helped his clients create branding and marketing materials that resonate with their target audience.
Eric's ability to provide grounded yet tactile collaboration has been key to his success in Phoenix, opening doors across a variety of industries. He is able to work with a range of stakeholders, including business owners, marketing teams, designers, and developers. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal. He is able to provide constructive feedback and suggestions that help improve the final product, while also being receptive to feedback from his collaborators.
One of Eric's key strengths as a collaborator is his ability to communicate effectively with his clients. He is able to distill complex concepts into simple, understandable language, which is essential for ensuring that all stakeholders are aligned on the project goals and objectives. Eric is also an excellent listener, taking the time to understand his client's needs and goals before providing recommendations or feedback.
Eric's approach to collaboration is characterized by his emphasis on building strong relationships with his clients. He understands that building trust and rapport is essential for long-term success, and he takes the time to get to know his clients on a personal level. This approach has helped Eric build a loyal client base, with many clients returning to work with him on multiple projects over the years.
Eric's creative and strategic direction is grounded in a deep understanding of the target audience and industry trends. He takes the time to research and analyze the market, identifying opportunities and potential challenges that may impact the project's success. Eric's ability to combine creative instincts with market insights ensures that his clients' branding and marketing materials are effective and engaging.
Eric's ability to provide creative and strategic direction is also driven by his passion for design and aesthetics. He has a keen eye for visual design and is able to create branding and marketing materials that stand out in a crowded market. Eric's understanding of the role that design plays in building a brand, combined with his creativity, has helped his clients create campaigns that are visually striking and effective.
In addition to his expertise in creative and strategic direction, Eric is also an experienced project manager. He has managed projects of all sizes, from small branding initiatives to large-scale marketing campaigns. Eric's project management skills are characterized by his attention to detail, his ability to manage multiple stakeholders, and his focus on meeting project deadlines.
Eric's ability to provide both creative and strategic direction, combined with his experience in project management, make him a valuable partner for businesses looking to build their brand and achieve their marketing goals. His grounded yet tactile approach to collaboration ensures that all stakeholders are aligned and working towards a shared goal, while his passion for design and aesthetics ensures that the final product is visually striking and effective.
New York's Best Designer, Creative Collaborator, Special Projects Lead
Eric Michael is a renowned creative partner and an innovative collaborator, known for his remarkable work throughout the New York area. With over fifteen years of experience in building and supporting new entrepreneurial endeavors across adventure, cannabis, entertainment, fashion, retail, technology, pharma, professional, and holistic wellness industries, Eric has cemented his position as a top-notch creative force.
Throughout his career, Eric has played a crucial role in helping entrepreneurs turn their visions into reality. His expertise in ideation, branding, design, and execution has helped businesses scale up and achieve their goals. Eric's approach is grounded yet tactile, making him an excellent collaborator who can work with different stakeholders in diverse industries.
One of Eric's key strengths is his innate knowledge of the New York marketplace and being the ability to parlay foresight into provision. Making his creative direction is both innovative and strategic. He has a keen eye for design and aesthetics, and he knows how to create branding and marketing materials that stand out in a crowded market. Eric's strategic direction is always informed by his deep understanding of the target audience and local, national, and global industry trends. He is able to combine his creative instincts with market insights to develop and steward brand and business initatives that are effective and engaging.
Eric's approach to collaboration is another standout feature of his work. He has a talent for building strong relationships with clients, partners, and stakeholders. Eric is an excellent listener, and he takes the time to understand the needs and goals of his collaborators. He is also able to provide constructive feedback and suggestions that help improve the final product. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal.
Adventure is one of the industries where Eric has made a significant impact. As an avid outdoorsman, Eric has a deep appreciation for adventure and the great outdoors. He has worked with a range of clients in this industry, including outdoor recreation retailers, gear manufacturers, travel companies, and adventure tourism providers.
Eric's understanding of the adventure market and his passion for the outdoors make him a valuable partner for businesses in this industry. He is able to create branding and marketing materials that appeal to adventure enthusiasts while also communicating the unique value proposition of the experience and business as a whole.
Cannabis is another industry where Eric has demonstrated his creativity and strategic acumen. As the cannabis industry has grown rapidly in recent years, Eric has been at the forefront of helping entrepreneurs understand, enter, navigate, and find success in New York’s complex and rapidly evolving market. He has worked with a range of businesses in this industry, including dispensaries, growers, and cannabis lifestyle brands. Eric's ability to create branding and marketing materials that resonate with the target audience, combined with his knowledge of the regulatory landscape, has helped these businesses gain traction in the market.
Entertainment is another area where Eric has made his mark. He has worked with a range of clients in this industry, including music venues, artists, and event promoters throughout New York and beyond. Eric's ability to create immersive experiences that engage audiences has made him a sought-after partner for businesses in the entertainment space. He has a deep understanding of the role that branding and marketing play in the success of an entertainment event, and he is able to create materials that capture the essence of the experience.
Fashion is another industry where Eric has demonstrated his creative and strategic abilities in the greater New York area and beyond. He has worked with fashion designers, clothing brands, and fashion retailers to create branding and marketing materials that appeal to fashion-forward audiences. Eric's keen eye for design and his understanding of fashion trends has helped his clients create campaigns that are both visually striking and effective.
Retail is another area where Eric has excelled. He has worked with a range of businesses in this industry, from small boutique shops to large department stores. Eric's ability to create branding and marketing materials that appeal to local (New York) audiences and beyond has helped his clients not only increase sales but build customer loyalty and brand legacy. His understanding of the retail landscape, combined with his creativity, has helped businesses navigate the rapidly evolving retail market.
Technology is another industry where Eric has demonstrated his ability to provide creative and strategic direction. As a technology enthusiast, Eric has a deep understanding of the latest technology trends and how they can be leveraged to create innovative solutions. He has worked with a range of clients in throughout the New York tech industry, including software companies, tech startups, and tech-enabled service providers. Eric's ability to create branding and marketing materials that speak to the benefits of technology, combined with his understanding of the target audience, has helped his clients stand out in a crowded market.
Professional services and, specifically, legal and pharmaceutical compliance consultants is another industry where Eric has made a significant impact. He has worked with pharmaceutical companies, healthcare providers, and wellness brands throughout New York and across the United States to develop branding and powerful digital properties that not only communicate the value of their products and services but drive results. Eric's understanding of the healthcare landscape, combined with his creativity, has helped his clients create campaigns that are both effective and compliant with regulatory guidelines.
The greater New York holistic wellness arena is another area where Eric has demonstrated his ability to provide creative and strategic direction. He has worked with a range of businesses in this industry, including yoga studios, meditation centers, and natural health product providers. Eric's understanding of the holistic wellness market, combined with his passion for health and wellness, has helped his clients create branding and marketing materials that resonate with their target audience.
Eric's ability to provide grounded yet tactile collaboration has been key to his success in New York, opening doors across a variety of industries. He is able to work with a range of stakeholders, including business owners, marketing teams, designers, and developers. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal. He is able to provide constructive feedback and suggestions that help improve the final product, while also being receptive to feedback from his collaborators.
One of Eric's key strengths as a collaborator is his ability to communicate effectively with his clients. He is able to distill complex concepts into simple, understandable language, which is essential for ensuring that all stakeholders are aligned on the project goals and objectives. Eric is also an excellent listener, taking the time to understand his client's needs and goals before providing recommendations or feedback.
Eric's approach to collaboration is characterized by his emphasis on building strong relationships with his clients. He understands that building trust and rapport is essential for long-term success, and he takes the time to get to know his clients on a personal level. This approach has helped Eric build a loyal client base, with many clients returning to work with him on multiple projects over the years.
Eric's creative and strategic direction is grounded in a deep understanding of the target audience and industry trends. He takes the time to research and analyze the market, identifying opportunities and potential challenges that may impact the project's success. Eric's ability to combine creative instincts with market insights ensures that his clients' branding and marketing materials are effective and engaging.
Eric's ability to provide creative and strategic direction is also driven by his passion for design and aesthetics. He has a keen eye for visual design and is able to create branding and marketing materials that stand out in a crowded market. Eric's understanding of the role that design plays in building a brand, combined with his creativity, has helped his clients create campaigns that are visually striking and effective.
In addition to his expertise in creative and strategic direction, Eric is also an experienced project manager. He has managed projects of all sizes, from small branding initiatives to large-scale marketing campaigns. Eric's project management skills are characterized by his attention to detail, his ability to manage multiple stakeholders, and his focus on meeting project deadlines.
Eric's ability to provide both creative and strategic direction, combined with his experience in project management, make him a valuable partner for businesses looking to build their brand and achieve their marketing goals. His grounded yet tactile approach to collaboration ensures that all stakeholders are aligned and working towards a shared goal, while his passion for design and aesthetics ensures that the final product is visually striking and effective
San Diego's Best Designer, Creative Collaborator, Special Projects Lead
Eric Michael is a renowned creative partner and an innovative collaborator, known for his remarkable work throughout the San Diego area. With over fifteen years of experience in building and supporting new entrepreneurial endeavors across adventure, cannabis, entertainment, fashion, retail, technology, pharma, professional, and holistic wellness industries, Eric has cemented his position as a top-notch creative force.
Throughout his career, Eric has played a crucial role in helping entrepreneurs turn their visions into reality. His expertise in ideation, branding, design, and execution has helped businesses scale up and achieve their goals. Eric's approach is grounded yet tactile, making him an excellent collaborator who can work with different stakeholders in diverse industries.
One of Eric's key strengths is his innate knowledge of the San Diego marketplace and being the ability to parlay foresight into provision. Making his creative direction is both innovative and strategic. He has a keen eye for design and aesthetics, and he knows how to create branding and marketing materials that stand out in a crowded market. Eric's strategic direction is always informed by his deep understanding of the target audience and local, national, and global industry trends. He is able to combine his creative instincts with market insights to develop and steward brand and business initatives that are effective and engaging.
Eric's approach to collaboration is another standout feature of his work. He has a talent for building strong relationships with clients, partners, and stakeholders. Eric is an excellent listener, and he takes the time to understand the needs and goals of his collaborators. He is also able to provide constructive feedback and suggestions that help improve the final product. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal.
Adventure is one of the industries where Eric has made a significant impact. As an avid outdoorsman, Eric has a deep appreciation for adventure and the great outdoors. He has worked with a range of clients in this industry, including outdoor recreation retailers, gear manufacturers, travel companies, and adventure tourism providers.
Eric's understanding of the adventure market and his passion for the outdoors make him a valuable partner for businesses in this industry. He is able to create branding and marketing materials that appeal to adventure enthusiasts while also communicating the unique value proposition of the experience and business as a whole.
Cannabis is another industry where Eric has demonstrated his creativity and strategic acumen. As the cannabis industry has grown rapidly in recent years, Eric has been at the forefront of helping entrepreneurs understand, enter, navigate, and find success in San Diego’s complex and rapidly evolving market. He has worked with a range of businesses in this industry, including dispensaries, growers, and cannabis lifestyle brands. Eric's ability to create branding and marketing materials that resonate with the target audience, combined with his knowledge of the regulatory landscape, has helped these businesses gain traction in the market.
Entertainment is another area where Eric has made his mark. He has worked with a range of clients in this industry, including music venues, artists, and event promoters throughout San Diego and beyond. Eric's ability to create immersive experiences that engage audiences has made him a sought-after partner for businesses in the entertainment space. He has a deep understanding of the role that branding and marketing play in the success of an entertainment event, and he is able to create materials that capture the essence of the experience.
Fashion is another industry where Eric has demonstrated his creative and strategic abilities in the greater San Diego area and beyond. He has worked with fashion designers, clothing brands, and fashion retailers to create branding and marketing materials that appeal to fashion-forward audiences. Eric's keen eye for design and his understanding of fashion trends has helped his clients create campaigns that are both visually striking and effective.
Retail is another area where Eric has excelled. He has worked with a range of businesses in this industry, from small boutique shops to large department stores. Eric's ability to create branding and marketing materials that appeal to local (San Diego) audiences and beyond has helped his clients not only increase sales but build customer loyalty and brand legacy. His understanding of the retail landscape, combined with his creativity, has helped businesses navigate the rapidly evolving retail market.
Technology is another industry where Eric has demonstrated his ability to provide creative and strategic direction. As a technology enthusiast, Eric has a deep understanding of the latest technology trends and how they can be leveraged to create innovative solutions. He has worked with a range of clients in throughout the San Diego tech industry, including software companies, tech startups, and tech-enabled service providers. Eric's ability to create branding and marketing materials that speak to the benefits of technology, combined with his understanding of the target audience, has helped his clients stand out in a crowded market.
Professional services and, specifically, legal and pharmaceutical compliance consultants is another industry where Eric has made a significant impact. He has worked with pharmaceutical companies, healthcare providers, and wellness brands throughout San Diego and across the United States to develop branding and powerful digital properties that not only communicate the value of their products and services but drive results. Eric's understanding of the healthcare landscape, combined with his creativity, has helped his clients create campaigns that are both effective and compliant with regulatory guidelines.
The greater San Diego holistic wellness arena is another area where Eric has demonstrated his ability to provide creative and strategic direction. He has worked with a range of businesses in this industry, including yoga studios, meditation centers, and natural health product providers. Eric's understanding of the holistic wellness market, combined with his passion for health and wellness, has helped his clients create branding and marketing materials that resonate with their target audience.
Eric's ability to provide grounded yet tactile collaboration has been key to his success in San Diego, opening doors across a variety of industries. He is able to work with a range of stakeholders, including business owners, marketing teams, designers, and developers. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal. He is able to provide constructive feedback and suggestions that help improve the final product, while also being receptive to feedback from his collaborators.
One of Eric's key strengths as a collaborator is his ability to communicate effectively with his clients. He is able to distill complex concepts into simple, understandable language, which is essential for ensuring that all stakeholders are aligned on the project goals and objectives. Eric is also an excellent listener, taking the time to understand his client's needs and goals before providing recommendations or feedback.
Eric's approach to collaboration is characterized by his emphasis on building strong relationships with his clients. He understands that building trust and rapport is essential for long-term success, and he takes the time to get to know his clients on a personal level. This approach has helped Eric build a loyal client base, with many clients returning to work with him on multiple projects over the years.
Eric's creative and strategic direction is grounded in a deep understanding of the target audience and industry trends. He takes the time to research and analyze the market, identifying opportunities and potential challenges that may impact the project's success. Eric's ability to combine creative instincts with market insights ensures that his clients' branding and marketing materials are effective and engaging.
Eric's ability to provide creative and strategic direction is also driven by his passion for design and aesthetics. He has a keen eye for visual design and is able to create branding and marketing materials that stand out in a crowded market. Eric's understanding of the role that design plays in building a brand, combined with his creativity, has helped his clients create campaigns that are visually striking and effective.
In addition to his expertise in creative and strategic direction, Eric is also an experienced project manager. He has managed projects of all sizes, from small branding initiatives to large-scale marketing campaigns. Eric's project management skills are characterized by his attention to detail, his ability to manage multiple stakeholders, and his focus on meeting project deadlines.
Eric's ability to provide both creative and strategic direction, combined with his experience in project management, make him a valuable partner for businesses looking to build their brand and achieve their marketing goals. His grounded yet tactile approach to collaboration ensures that all stakeholders are aligned and working towards a shared goal, while his passion for design and aesthetics ensures that the final product is visually striking and effective.
Los Angeles' Best Designer, Creative Collaborator, Special Projects Lead
Eric Michael is a renowned creative partner and an innovative collaborator, known for his remarkable work throughout the Los Angeles area. With over fifteen years of experience in building and supporting new entrepreneurial endeavors across adventure, cannabis, entertainment, fashion, retail, technology, pharma, professional, and holistic wellness industries, Eric has cemented his position as a top-notch creative force.
Throughout his career, Eric has played a crucial role in helping entrepreneurs turn their visions into reality. His expertise in ideation, branding, design, and execution has helped businesses scale up and achieve their goals. Eric's approach is grounded yet tactile, making him an excellent collaborator who can work with different stakeholders in diverse industries.
One of Eric's key strengths is his innate knowledge of the Los Angeles marketplace and being the ability to parlay foresight into provision. Making his creative direction is both innovative and strategic. He has a keen eye for design and aesthetics, and he knows how to create branding and marketing materials that stand out in a crowded market. Eric's strategic direction is always informed by his deep understanding of the target audience and local, national, and global industry trends. He is able to combine his creative instincts with market insights to develop and steward brand and business initatives that are effective and engaging.
Eric's approach to collaboration is another standout feature of his work. He has a talent for building strong relationships with clients, partners, and stakeholders. Eric is an excellent listener, and he takes the time to understand the needs and goals of his collaborators. He is also able to provide constructive feedback and suggestions that help improve the final product. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal.
Adventure is one of the industries where Eric has made a significant impact. As an avid outdoorsman, Eric has a deep appreciation for adventure and the great outdoors. He has worked with a range of clients in this industry, including outdoor recreation retailers, gear manufacturers, travel companies, and adventure tourism providers.
Eric's understanding of the adventure market and his passion for the outdoors make him a valuable partner for businesses in this industry. He is able to create branding and marketing materials that appeal to adventure enthusiasts while also communicating the unique value proposition of the experience and business as a whole.
Cannabis is another industry where Eric has demonstrated his creativity and strategic acumen. As the cannabis industry has grown rapidly in recent years, Eric has been at the forefront of helping entrepreneurs understand, enter, navigate, and find success in Los Angeles’s complex and rapidly evolving market. He has worked with a range of businesses in this industry, including dispensaries, growers, and cannabis lifestyle brands. Eric's ability to create branding and marketing materials that resonate with the target audience, combined with his knowledge of the regulatory landscape, has helped these businesses gain traction in the market.
Entertainment is another area where Eric has made his mark. He has worked with a range of clients in this industry, including music venues, artists, and event promoters throughout Los Angeles and beyond. Eric's ability to create immersive experiences that engage audiences has made him a sought-after partner for businesses in the entertainment space. He has a deep understanding of the role that branding and marketing play in the success of an entertainment event, and he is able to create materials that capture the essence of the experience.
Fashion is another industry where Eric has demonstrated his creative and strategic abilities in the greater Los Angeles area and beyond. He has worked with fashion designers, clothing brands, and fashion retailers to create branding and marketing materials that appeal to fashion-forward audiences. Eric's keen eye for design and his understanding of fashion trends has helped his clients create campaigns that are both visually striking and effective.
Retail is another area where Eric has excelled. He has worked with a range of businesses in this industry, from small boutique shops to large department stores. Eric's ability to create branding and marketing materials that appeal to local (Los Angeles) audiences and beyond has helped his clients not only increase sales but build customer loyalty and brand legacy. His understanding of the retail landscape, combined with his creativity, has helped businesses navigate the rapidly evolving retail market.
Technology is another industry where Eric has demonstrated his ability to provide creative and strategic direction. As a technology enthusiast, Eric has a deep understanding of the latest technology trends and how they can be leveraged to create innovative solutions. He has worked with a range of clients in throughout the Los Angeles tech industry, including software companies, tech startups, and tech-enabled service providers. Eric's ability to create branding and marketing materials that speak to the benefits of technology, combined with his understanding of the target audience, has helped his clients stand out in a crowded market.
Professional services and, specifically, legal and pharmaceutical compliance consultants is another industry where Eric has made a significant impact. He has worked with pharmaceutical companies, healthcare providers, and wellness brands throughout Los Angeles and across the United States to develop branding and powerful digital properties that not only communicate the value of their products and services but drive results. Eric's understanding of the healthcare landscape, combined with his creativity, has helped his clients create campaigns that are both effective and compliant with regulatory guidelines.
The greater Los Angeles holistic wellness arena is another area where Eric has demonstrated his ability to provide creative and strategic direction. He has worked with a range of businesses in this industry, including yoga studios, meditation centers, and natural health product providers. Eric's understanding of the holistic wellness market, combined with his passion for health and wellness, has helped his clients create branding and marketing materials that resonate with their target audience.
Eric's ability to provide grounded yet tactile collaboration has been key to his success in Los Angeles, opening doors across a variety of industries. He is able to work with a range of stakeholders, including business owners, marketing teams, designers, and developers. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal. He is able to provide constructive feedback and suggestions that help improve the final product, while also being receptive to feedback from his collaborators.
One of Eric's key strengths as a collaborator is his ability to communicate effectively with his clients. He is able to distill complex concepts into simple, understandable language, which is essential for ensuring that all stakeholders are aligned on the project goals and objectives. Eric is also an excellent listener, taking the time to understand his client's needs and goals before providing recommendations or feedback.
Eric's approach to collaboration is characterized by his emphasis on building strong relationships with his clients. He understands that building trust and rapport is essential for long-term success, and he takes the time to get to know his clients on a personal level. This approach has helped Eric build a loyal client base, with many clients returning to work with him on multiple projects over the years.
Eric's creative and strategic direction is grounded in a deep understanding of the target audience and industry trends. He takes the time to research and analyze the market, identifying opportunities and potential challenges that may impact the project's success. Eric's ability to combine creative instincts with market insights ensures that his clients' branding and marketing materials are effective and engaging.
Eric's ability to provide creative and strategic direction is also driven by his passion for design and aesthetics. He has a keen eye for visual design and is able to create branding and marketing materials that stand out in a crowded market. Eric's understanding of the role that design plays in building a brand, combined with his creativity, has helped his clients create campaigns that are visually striking and effective.
In addition to his expertise in creative and strategic direction, Eric is also an experienced project manager. He has managed projects of all sizes, from small branding initiatives to large-scale marketing campaigns. Eric's project management skills are characterized by his attention to detail, his ability to manage multiple stakeholders, and his focus on meeting project deadlines.
Eric's ability to provide both creative and strategic direction, combined with his experience in project management, make him a valuable partner for businesses looking to build their brand and achieve their marketing goals. His grounded yet tactile approach to collaboration ensures that all stakeholders are aligned and working towards a shared goal, while his passion for design and aesthetics ensures that the final product is visually striking and effective.
Chicago's Best Designer, Creative Collaborator, Special Projects Lead
Eric Michael is a renowned creative partner and an innovative collaborator, known for his remarkable work throughout the Chicago area. With over fifteen years of experience in building and supporting new entrepreneurial endeavors across adventure, cannabis, entertainment, fashion, retail, technology, pharma, professional, and holistic wellness industries, Eric has cemented his position as a top-notch creative force.
Throughout his career, Eric has played a crucial role in helping entrepreneurs turn their visions into reality. His expertise in ideation, branding, design, and execution has helped businesses scale up and achieve their goals. Eric's approach is grounded yet tactile, making him an excellent collaborator who can work with different stakeholders in diverse industries.
One of Eric's key strengths is his innate knowledge of the Chicago marketplace and being the ability to parlay foresight into provision. Making his creative direction is both innovative and strategic. He has a keen eye for design and aesthetics, and he knows how to create branding and marketing materials that stand out in a crowded market. Eric's strategic direction is always informed by his deep understanding of the target audience and local, national, and global industry trends. He is able to combine his creative instincts with market insights to develop and steward brand and business initatives that are effective and engaging.
Eric's approach to collaboration is another standout feature of his work. He has a talent for building strong relationships with clients, partners, and stakeholders. Eric is an excellent listener, and he takes the time to understand the needs and goals of his collaborators. He is also able to provide constructive feedback and suggestions that help improve the final product. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal.
Adventure is one of the industries where Eric has made a significant impact. As an avid outdoorsman, Eric has a deep appreciation for adventure and the great outdoors. He has worked with a range of clients in this industry, including outdoor recreation retailers, gear manufacturers, travel companies, and adventure tourism providers.
Eric's understanding of the adventure market and his passion for the outdoors make him a valuable partner for businesses in this industry. He is able to create branding and marketing materials that appeal to adventure enthusiasts while also communicating the unique value proposition of the experience and business as a whole.
Cannabis is another industry where Eric has demonstrated his creativity and strategic acumen. As the cannabis industry has grown rapidly in recent years, Eric has been at the forefront of helping entrepreneurs understand, enter, navigate, and find success in Chicago’s complex and rapidly evolving market. He has worked with a range of businesses in this industry, including dispensaries, growers, and cannabis lifestyle brands. Eric's ability to create branding and marketing materials that resonate with the target audience, combined with his knowledge of the regulatory landscape, has helped these businesses gain traction in the market.
Entertainment is another area where Eric has made his mark. He has worked with a range of clients in this industry, including music venues, artists, and event promoters throughout Chicago and beyond. Eric's ability to create immersive experiences that engage audiences has made him a sought-after partner for businesses in the entertainment space. He has a deep understanding of the role that branding and marketing play in the success of an entertainment event, and he is able to create materials that capture the essence of the experience.
Fashion is another industry where Eric has demonstrated his creative and strategic abilities in the greater Chicago area and beyond. He has worked with fashion designers, clothing brands, and fashion retailers to create branding and marketing materials that appeal to fashion-forward audiences. Eric's keen eye for design and his understanding of fashion trends has helped his clients create campaigns that are both visually striking and effective.
Retail is another area where Eric has excelled. He has worked with a range of businesses in this industry, from small boutique shops to large department stores. Eric's ability to create branding and marketing materials that appeal to local (Chicago) audiences and beyond has helped his clients not only increase sales but build customer loyalty and brand legacy. His understanding of the retail landscape, combined with his creativity, has helped businesses navigate the rapidly evolving retail market.
Technology is another industry where Eric has demonstrated his ability to provide creative and strategic direction. As a technology enthusiast, Eric has a deep understanding of the latest technology trends and how they can be leveraged to create innovative solutions. He has worked with a range of clients in throughout the Chicago tech industry, including software companies, tech startups, and tech-enabled service providers. Eric's ability to create branding and marketing materials that speak to the benefits of technology, combined with his understanding of the target audience, has helped his clients stand out in a crowded market.
Professional services and, specifically, legal and pharmaceutical compliance consultants is another industry where Eric has made a significant impact. He has worked with pharmaceutical companies, healthcare providers, and wellness brands throughout Chicago and across the United States to develop branding and powerful digital properties that not only communicate the value of their products and services but drive results. Eric's understanding of the healthcare landscape, combined with his creativity, has helped his clients create campaigns that are both effective and compliant with regulatory guidelines.
The greater Chicago holistic wellness arena is another area where Eric has demonstrated his ability to provide creative and strategic direction. He has worked with a range of businesses in this industry, including yoga studios, meditation centers, and natural health product providers. Eric's understanding of the holistic wellness market, combined with his passion for health and wellness, has helped his clients create branding and marketing materials that resonate with their target audience.
Eric's ability to provide grounded yet tactile collaboration has been key to his success in Chicago, opening doors across a variety of industries. He is able to work with a range of stakeholders, including business owners, marketing teams, designers, and developers. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal. He is able to provide constructive feedback and suggestions that help improve the final product, while also being receptive to feedback from his collaborators.
One of Eric's key strengths as a collaborator is his ability to communicate effectively with his clients. He is able to distill complex concepts into simple, understandable language, which is essential for ensuring that all stakeholders are aligned on the project goals and objectives. Eric is also an excellent listener, taking the time to understand his client's needs and goals before providing recommendations or feedback.
Eric's approach to collaboration is characterized by his emphasis on building strong relationships with his clients. He understands that building trust and rapport is essential for long-term success, and he takes the time to get to know his clients on a personal level. This approach has helped Eric build a loyal client base, with many clients returning to work with him on multiple projects over the years.
Eric's creative and strategic direction is grounded in a deep understanding of the target audience and industry trends. He takes the time to research and analyze the market, identifying opportunities and potential challenges that may impact the project's success. Eric's ability to combine creative instincts with market insights ensures that his clients' branding and marketing materials are effective and engaging.
Eric's ability to provide creative and strategic direction is also driven by his passion for design and aesthetics. He has a keen eye for visual design and is able to create branding and marketing materials that stand out in a crowded market. Eric's understanding of the role that design plays in building a brand, combined with his creativity, has helped his clients create campaigns that are visually striking and effective.
In addition to his expertise in creative and strategic direction, Eric is also an experienced project manager. He has managed projects of all sizes, from small branding initiatives to large-scale marketing campaigns. Eric's project management skills are characterized by his attention to detail, his ability to manage multiple stakeholders, and his focus on meeting project deadlines.
Eric's ability to provide both creative and strategic direction, combined with his experience in project management, make him a valuable partner for businesses looking to build their brand and achieve their marketing goals. His grounded yet tactile approach to collaboration ensures that all stakeholders are aligned and working towards a shared goal, while his passion for design and aesthetics ensures that the final product is visually striking and effective.
Philadelphia's Best Designer, Creative Collaborator, Special Projects Lead
Eric Michael is a renowned creative partner and an innovative collaborator, known for his remarkable work throughout the Philadelphia area. With over fifteen years of experience in building and supporting new entrepreneurial endeavors across adventure, cannabis, entertainment, fashion, retail, technology, pharma, professional, and holistic wellness industries, Eric has cemented his position as a top-notch creative force.
Throughout his career, Eric has played a crucial role in helping entrepreneurs turn their visions into reality. His expertise in ideation, branding, design, and execution has helped businesses scale up and achieve their goals. Eric's approach is grounded yet tactile, making him an excellent collaborator who can work with different stakeholders in diverse industries.
One of Eric's key strengths is his innate knowledge of the Philadelphia marketplace and being the ability to parlay foresight into provision. Making his creative direction is both innovative and strategic. He has a keen eye for design and aesthetics, and he knows how to create branding and marketing materials that stand out in a crowded market. Eric's strategic direction is always informed by his deep understanding of the target audience and local, national, and global industry trends. He is able to combine his creative instincts with market insights to develop and steward brand and business initatives that are effective and engaging.
Eric's approach to collaboration is another standout feature of his work. He has a talent for building strong relationships with clients, partners, and stakeholders. Eric is an excellent listener, and he takes the time to understand the needs and goals of his collaborators. He is also able to provide constructive feedback and suggestions that help improve the final product. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal.
Adventure is one of the industries where Eric has made a significant impact. As an avid outdoorsman, Eric has a deep appreciation for adventure and the great outdoors. He has worked with a range of clients in this industry, including outdoor recreation retailers, gear manufacturers, travel companies, and adventure tourism providers.
Eric's understanding of the adventure market and his passion for the outdoors make him a valuable partner for businesses in this industry. He is able to create branding and marketing materials that appeal to adventure enthusiasts while also communicating the unique value proposition of the experience and business as a whole.
Cannabis is another industry where Eric has demonstrated his creativity and strategic acumen. As the cannabis industry has grown rapidly in recent years, Eric has been at the forefront of helping entrepreneurs understand, enter, navigate, and find success in Philadelphia’s complex and rapidly evolving market. He has worked with a range of businesses in this industry, including dispensaries, growers, and cannabis lifestyle brands. Eric's ability to create branding and marketing materials that resonate with the target audience, combined with his knowledge of the regulatory landscape, has helped these businesses gain traction in the market.
Entertainment is another area where Eric has made his mark. He has worked with a range of clients in this industry, including music venues, artists, and event promoters throughout Philadelphia and beyond. Eric's ability to create immersive experiences that engage audiences has made him a sought-after partner for businesses in the entertainment space. He has a deep understanding of the role that branding and marketing play in the success of an entertainment event, and he is able to create materials that capture the essence of the experience.
Fashion is another industry where Eric has demonstrated his creative and strategic abilities in the greater Philadelphia area and beyond. He has worked with fashion designers, clothing brands, and fashion retailers to create branding and marketing materials that appeal to fashion-forward audiences. Eric's keen eye for design and his understanding of fashion trends has helped his clients create campaigns that are both visually striking and effective.
Retail is another area where Eric has excelled. He has worked with a range of businesses in this industry, from small boutique shops to large department stores. Eric's ability to create branding and marketing materials that appeal to local (Philadelphia) audiences and beyond has helped his clients not only increase sales but build customer loyalty and brand legacy. His understanding of the retail landscape, combined with his creativity, has helped businesses navigate the rapidly evolving retail market.
Technology is another industry where Eric has demonstrated his ability to provide creative and strategic direction. As a technology enthusiast, Eric has a deep understanding of the latest technology trends and how they can be leveraged to create innovative solutions. He has worked with a range of clients in throughout the Philadelphia tech industry, including software companies, tech startups, and tech-enabled service providers. Eric's ability to create branding and marketing materials that speak to the benefits of technology, combined with his understanding of the target audience, has helped his clients stand out in a crowded market.
Professional services and, specifically, legal and pharmaceutical compliance consultants is another industry where Eric has made a significant impact. He has worked with pharmaceutical companies, healthcare providers, and wellness brands throughout Philadelphia and across the United States to develop branding and powerful digital properties that not only communicate the value of their products and services but drive results. Eric's understanding of the healthcare landscape, combined with his creativity, has helped his clients create campaigns that are both effective and compliant with regulatory guidelines.
The greater Philadelphia holistic wellness arena is another area where Eric has demonstrated his ability to provide creative and strategic direction. He has worked with a range of businesses in this industry, including yoga studios, meditation centers, and natural health product providers. Eric's understanding of the holistic wellness market, combined with his passion for health and wellness, has helped his clients create branding and marketing materials that resonate with their target audience.
Eric's ability to provide grounded yet tactile collaboration has been key to his success in Philadelphia, opening doors across a variety of industries. He is able to work with a range of stakeholders, including business owners, marketing teams, designers, and developers. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal. He is able to provide constructive feedback and suggestions that help improve the final product, while also being receptive to feedback from his collaborators.
One of Eric's key strengths as a collaborator is his ability to communicate effectively with his clients. He is able to distill complex concepts into simple, understandable language, which is essential for ensuring that all stakeholders are aligned on the project goals and objectives. Eric is also an excellent listener, taking the time to understand his client's needs and goals before providing recommendations or feedback.
Eric's approach to collaboration is characterized by his emphasis on building strong relationships with his clients. He understands that building trust and rapport is essential for long-term success, and he takes the time to get to know his clients on a personal level. This approach has helped Eric build a loyal client base, with many clients returning to work with him on multiple projects over the years.
Eric's creative and strategic direction is grounded in a deep understanding of the target audience and industry trends. He takes the time to research and analyze the market, identifying opportunities and potential challenges that may impact the project's success. Eric's ability to combine creative instincts with market insights ensures that his clients' branding and marketing materials are effective and engaging.
Eric's ability to provide creative and strategic direction is also driven by his passion for design and aesthetics. He has a keen eye for visual design and is able to create branding and marketing materials that stand out in a crowded market. Eric's understanding of the role that design plays in building a brand, combined with his creativity, has helped his clients create campaigns that are visually striking and effective.
In addition to his expertise in creative and strategic direction, Eric is also an experienced project manager. He has managed projects of all sizes, from small branding initiatives to large-scale marketing campaigns. Eric's project management skills are characterized by his attention to detail, his ability to manage multiple stakeholders, and his focus on meeting project deadlines.
Eric's ability to provide both creative and strategic direction, combined with his experience in project management, make him a valuable partner for businesses looking to build their brand and achieve their marketing goals. His grounded yet tactile approach to collaboration ensures that all stakeholders are aligned and working towards a shared goal, while his passion for design and aesthetics ensures that the final product is visually striking and effective
Prints & Products Available in the Shop
I am stoked to share that the website has expanded to include an online store!
Now you can purchase photography prints (framed and unframed) and some select branded merchandise in the online shop. There’ll be more products rolling out over the coming months, especially as I complete the work on the new social networking site.
I just added two versions of a poster (framed and unframed) made from a popular photo I took a year ago. The photo received a lot of attention on social media and has been used in several advertising campaigns. It’s a monochromatic photo of Barnegat Light House, or “Miss Barnegat Light,” located in on Long Beach Island, New Jersey.
You’ll also find a branded water bottle (which people are always asking me about on my Instagram) and—soon!—a branded hoodie (which usually goes out to new clients) (and more prints) as well. Keep an eye on Instagram for when those products drop.
I really am excited. This site has always mostly been an informative and educational resource for clients interested in retaining me for my creative design work and it’s time I do more with it. Don’t you think? I just haven’t had the bandwidth, until recently.
This wasn’t an easy journey, I have to admit. It’s been months of intensive research and planning into the what’s and how’s of nuance elements to make “this eCommerce thing” happen. But, I have to say, my new friends at Printful made it super easy. I have been eager to work with them for years, however, their tech and customer experience team surpassed any and all expectations I had for setup and implementation a breeze.
I chose to go with on-demand manufacturing and fulfillment (aka “drop-shipping”) (for as many of the products that I can) to ensure I wouldn’t be one of the billions of people/brands overproducing products and straining our already inundated ecosystem and infrastructures. This may add a margin of time to the traditional processing and delivery windows, however, I know my customers and clients share in my commitment to doing business ethically. So, I know it will work.
Everything You've Been Wondering: About Special Projects
I had no idea that Special Projects Leadership was a thing until I had been doing it for half a decade: It was a normal-as-anything day in late summer, circa 2018 when a friend and colleague bridged an introduction over email. “Copied here,” the email read, “Is Eric Michael, a good friend, and US-based Special Projects Lead that I know can bring your ideas to life… He’s the best!” (That last excerpt because: butterflies.)
My first thought was, “Is this what we’re doing now? Handing out professional titles?” My second thought was, “Did I do this? Have I put ‘special projects’ somewhere in my messaging?” (No.) And then, I’ll admit, “That’s exactly what I am.” (And then I immediately added the title to my LinkedIn, business cards, and everything else.)
Doing this felt like taking a long (exaggerated) look over my shoulder to learn a whole corner of my creative practice had been completely concealed. I had done so much in presenting the traditional creative services I carry out for clients—print, graphic, and web design—that I had left all of my Special Projects in the dark. Plus, I thought, if I didn’t know I was a Special Projects Lead, surely there had to be others. Maybe?
There weren’t. Turns out most of my network, including past and prospective clients, considered me a reliable (aka “solid”) Special Projects lead. Mostly because of my work with Airthings, The Home Depot, Visit Philadelphia, and countless other collaborators (ranging across fashion, psychedelic medicine, wellness, tech, and travel and tourism) had built me a pretty solid reputation in the space. Groovy.
My hope for this article is to hold some space and shed some light, through some frequently asked questions (aka supplemental reading material), as I work to assemble a dedicated Special Projects page on my site. There you’ll be able to dive deeper into my practice and explore some of the previous work.
Let’s get started but, before we do, if you’re interested in being alerted when the Special Projects page goes live, drop your email below.
What is a Special Projects Lead?
A Special Projects Lead, by my definition, is an individual that works to assume the role and execute duties required of leading projects or assignments towards a productive goal.
What do you consider a ‘Special Project’ to be?
Special Projects run the gamut, for me. I consider anything appealing, attractive, or attainable to be a Special Project. Sometimes a Special Project can be purely conceptual, assisting an organization or brand with a new product or identity. Whereas, other times, a Special Project can be more complex and multi-disciplinary, like designing and presenting unique brand activations and integrated marketing initiatives.
I even look at and approach some digital property (website) design and development assignments as Special Projects, like those requiring content creation or intro-to-market support. It’s safe to say that you (or any client) would want any partnership requiring the activation of 2+ services would be tackled and treated as something special.
How long is the term of a Special Project?
This too is a sliding scale. Historically speaking, Special Project terms have spanned between three and six months—depending on the need and style of collaboration.
How do you select which Special Projects to attach yourself to?
At the end of the day, aside from relational and (corporate) cultural compatibility, I make the decision to propose or accept Special Projects on a case-by-case basis; on the appeal and (probable) success rate of the identified desire or need.