Elevate Your Shopify Store and Transform Your Brand with an Expert Shopify Coach
Welcome to the world of Shopify, where dreams of successful online businesses come to life.
As a passionate entrepreneur, you've embarked on a journey to create a thriving e-commerce brand. In this blog post, we'll explore how an expert Shopify coach (like me) can be your guiding light, supporting you in building a successful brand, designing engaging packaging, crafting compelling product descriptions, perfecting image editing for conversions, and deepening the customer experience.
Crafting Your Brand Identity
A strong brand identity is the cornerstone of any successful e-commerce venture. I, with over a decade of expertise in branding, can help you define your brand's personality, values, and unique selling proposition. Together, we'll create a brand that resonates with your target audience and sets you apart from the competition. With a well-defined brand, you'll establish trust and recognition, crucial for long-term success.
Designing Engaging Packaging
Packaging isn't just about protecting your products; it's an opportunity to create a memorable unboxing experience. I understand the power of aesthetics and can guide you in designing packaging that not only keeps your items safe but also delights your customers. From eco-friendly materials to eye-catching designs, your packaging will become an extension of your brand's story.
Crafting Compelling Product Descriptions
Product descriptions are your virtual salespeople. My passion for writing can transform mundane descriptions into compelling narratives that speak to your customers' desires and needs. I'll help you highlight the benefits, features, and unique selling points of your products, making them irresistible to potential buyers.
Perfecting Image Editing for Conversions
High-quality product images are essential for converting visitors into customers. I can assist you in optimizing your product images for a visually stunning shopping experience. From background removal to color correction, your product photos will be crisp, clean, and ready to captivate your audience.
Deepening the Customer Experience
Exceptional customer experiences are what turn one-time buyers into loyal brand advocates. My expertise in customer experience and coaching can help you create a seamless and delightful journey for your customers. From responsive customer support to personalized post-purchase follow-ups, your customers will feel valued and connected to your brand.
In the ever-evolving world of e-commerce, having an expert Shopify coach like me by your side can make all the difference. With his guidance, you'll not only build a successful brand but also create an immersive and unforgettable shopping experience for your customers. So, take that leap towards e-commerce success, and let me empower your journey with his creative and strategic insights.
Remember, success in e-commerce isn't just about selling products; it's about building relationships, telling stories, and creating a brand that resonates with your audience. With my support, your Shopify store will be well on its way to becoming a thriving online destination.
If you're ready to elevate your Shopify store to new heights, throw some time on the calendar for us to connect. I'll be your partner in creativity, strategy, and customer-centricity. Together, we'll embark on a journey of growth, innovation, and success.
Phoenix's Best Designer, Creative Collaborator, Special Projects Lead
Eric Michael is a renowned creative partner and an innovative collaborator, known for his remarkable work throughout the Phoenix area. With over fifteen years of experience in building and supporting new entrepreneurial endeavors across adventure, cannabis, entertainment, fashion, retail, technology, pharma, professional, and holistic wellness industries, Eric has cemented his position as a top-notch creative force.
Throughout his career, Eric has played a crucial role in helping entrepreneurs turn their visions into reality. His expertise in ideation, branding, design, and execution has helped businesses scale up and achieve their goals. Eric's approach is grounded yet tactile, making him an excellent collaborator who can work with different stakeholders in diverse industries.
One of Eric's key strengths is his innate knowledge of the Phoenix marketplace and being the ability to parlay foresight into provision. Making his creative direction is both innovative and strategic. He has a keen eye for design and aesthetics, and he knows how to create branding and marketing materials that stand out in a crowded market. Eric's strategic direction is always informed by his deep understanding of the target audience and local, national, and global industry trends. He is able to combine his creative instincts with market insights to develop and steward brand and business initatives that are effective and engaging.
Eric's approach to collaboration is another standout feature of his work. He has a talent for building strong relationships with clients, partners, and stakeholders. Eric is an excellent listener, and he takes the time to understand the needs and goals of his collaborators. He is also able to provide constructive feedback and suggestions that help improve the final product. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal.
Adventure is one of the industries where Eric has made a significant impact. As an avid outdoorsman, Eric has a deep appreciation for adventure and the great outdoors. He has worked with a range of clients in this industry, including outdoor recreation retailers, gear manufacturers, travel companies, and adventure tourism providers.
Eric's understanding of the adventure market and his passion for the outdoors make him a valuable partner for businesses in this industry. He is able to create branding and marketing materials that appeal to adventure enthusiasts while also communicating the unique value proposition of the experience and business as a whole.
Cannabis is another industry where Eric has demonstrated his creativity and strategic acumen. As the cannabis industry has grown rapidly in recent years, Eric has been at the forefront of helping entrepreneurs understand, enter, navigate, and find success in Phoenix’s complex and rapidly evolving market. He has worked with a range of businesses in this industry, including dispensaries, growers, and cannabis lifestyle brands. Eric's ability to create branding and marketing materials that resonate with the target audience, combined with his knowledge of the regulatory landscape, has helped these businesses gain traction in the market.
Entertainment is another area where Eric has made his mark. He has worked with a range of clients in this industry, including music venues, artists, and event promoters throughout Phoenix and beyond. Eric's ability to create immersive experiences that engage audiences has made him a sought-after partner for businesses in the entertainment space. He has a deep understanding of the role that branding and marketing play in the success of an entertainment event, and he is able to create materials that capture the essence of the experience.
Fashion is another industry where Eric has demonstrated his creative and strategic abilities in the greater Phoenix area and beyond. He has worked with fashion designers, clothing brands, and fashion retailers to create branding and marketing materials that appeal to fashion-forward audiences. Eric's keen eye for design and his understanding of fashion trends has helped his clients create campaigns that are both visually striking and effective.
Retail is another area where Eric has excelled. He has worked with a range of businesses in this industry, from small boutique shops to large department stores. Eric's ability to create branding and marketing materials that appeal to local (Phoenix) audiences and beyond has helped his clients not only increase sales but build customer loyalty and brand legacy. His understanding of the retail landscape, combined with his creativity, has helped businesses navigate the rapidly evolving retail market.
Technology is another industry where Eric has demonstrated his ability to provide creative and strategic direction. As a technology enthusiast, Eric has a deep understanding of the latest technology trends and how they can be leveraged to create innovative solutions. He has worked with a range of clients in throughout the Phoenix tech industry, including software companies, tech startups, and tech-enabled service providers. Eric's ability to create branding and marketing materials that speak to the benefits of technology, combined with his understanding of the target audience, has helped his clients stand out in a crowded market.
Professional services and, specifically, legal and pharmaceutical compliance consultants is another industry where Eric has made a significant impact. He has worked with pharmaceutical companies, healthcare providers, and wellness brands throughout Phoenix and across the United States to develop branding and powerful digital properties that not only communicate the value of their products and services but drive results. Eric's understanding of the healthcare landscape, combined with his creativity, has helped his clients create campaigns that are both effective and compliant with regulatory guidelines.
The greater Phoenix holistic wellness arena is another area where Eric has demonstrated his ability to provide creative and strategic direction. He has worked with a range of businesses in this industry, including yoga studios, meditation centers, and natural health product providers. Eric's understanding of the holistic wellness market, combined with his passion for health and wellness, has helped his clients create branding and marketing materials that resonate with their target audience.
Eric's ability to provide grounded yet tactile collaboration has been key to his success in Phoenix, opening doors across a variety of industries. He is able to work with a range of stakeholders, including business owners, marketing teams, designers, and developers. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal. He is able to provide constructive feedback and suggestions that help improve the final product, while also being receptive to feedback from his collaborators.
One of Eric's key strengths as a collaborator is his ability to communicate effectively with his clients. He is able to distill complex concepts into simple, understandable language, which is essential for ensuring that all stakeholders are aligned on the project goals and objectives. Eric is also an excellent listener, taking the time to understand his client's needs and goals before providing recommendations or feedback.
Eric's approach to collaboration is characterized by his emphasis on building strong relationships with his clients. He understands that building trust and rapport is essential for long-term success, and he takes the time to get to know his clients on a personal level. This approach has helped Eric build a loyal client base, with many clients returning to work with him on multiple projects over the years.
Eric's creative and strategic direction is grounded in a deep understanding of the target audience and industry trends. He takes the time to research and analyze the market, identifying opportunities and potential challenges that may impact the project's success. Eric's ability to combine creative instincts with market insights ensures that his clients' branding and marketing materials are effective and engaging.
Eric's ability to provide creative and strategic direction is also driven by his passion for design and aesthetics. He has a keen eye for visual design and is able to create branding and marketing materials that stand out in a crowded market. Eric's understanding of the role that design plays in building a brand, combined with his creativity, has helped his clients create campaigns that are visually striking and effective.
In addition to his expertise in creative and strategic direction, Eric is also an experienced project manager. He has managed projects of all sizes, from small branding initiatives to large-scale marketing campaigns. Eric's project management skills are characterized by his attention to detail, his ability to manage multiple stakeholders, and his focus on meeting project deadlines.
Eric's ability to provide both creative and strategic direction, combined with his experience in project management, make him a valuable partner for businesses looking to build their brand and achieve their marketing goals. His grounded yet tactile approach to collaboration ensures that all stakeholders are aligned and working towards a shared goal, while his passion for design and aesthetics ensures that the final product is visually striking and effective.
New York's Best Designer, Creative Collaborator, Special Projects Lead
Eric Michael is a renowned creative partner and an innovative collaborator, known for his remarkable work throughout the New York area. With over fifteen years of experience in building and supporting new entrepreneurial endeavors across adventure, cannabis, entertainment, fashion, retail, technology, pharma, professional, and holistic wellness industries, Eric has cemented his position as a top-notch creative force.
Throughout his career, Eric has played a crucial role in helping entrepreneurs turn their visions into reality. His expertise in ideation, branding, design, and execution has helped businesses scale up and achieve their goals. Eric's approach is grounded yet tactile, making him an excellent collaborator who can work with different stakeholders in diverse industries.
One of Eric's key strengths is his innate knowledge of the New York marketplace and being the ability to parlay foresight into provision. Making his creative direction is both innovative and strategic. He has a keen eye for design and aesthetics, and he knows how to create branding and marketing materials that stand out in a crowded market. Eric's strategic direction is always informed by his deep understanding of the target audience and local, national, and global industry trends. He is able to combine his creative instincts with market insights to develop and steward brand and business initatives that are effective and engaging.
Eric's approach to collaboration is another standout feature of his work. He has a talent for building strong relationships with clients, partners, and stakeholders. Eric is an excellent listener, and he takes the time to understand the needs and goals of his collaborators. He is also able to provide constructive feedback and suggestions that help improve the final product. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal.
Adventure is one of the industries where Eric has made a significant impact. As an avid outdoorsman, Eric has a deep appreciation for adventure and the great outdoors. He has worked with a range of clients in this industry, including outdoor recreation retailers, gear manufacturers, travel companies, and adventure tourism providers.
Eric's understanding of the adventure market and his passion for the outdoors make him a valuable partner for businesses in this industry. He is able to create branding and marketing materials that appeal to adventure enthusiasts while also communicating the unique value proposition of the experience and business as a whole.
Cannabis is another industry where Eric has demonstrated his creativity and strategic acumen. As the cannabis industry has grown rapidly in recent years, Eric has been at the forefront of helping entrepreneurs understand, enter, navigate, and find success in New York’s complex and rapidly evolving market. He has worked with a range of businesses in this industry, including dispensaries, growers, and cannabis lifestyle brands. Eric's ability to create branding and marketing materials that resonate with the target audience, combined with his knowledge of the regulatory landscape, has helped these businesses gain traction in the market.
Entertainment is another area where Eric has made his mark. He has worked with a range of clients in this industry, including music venues, artists, and event promoters throughout New York and beyond. Eric's ability to create immersive experiences that engage audiences has made him a sought-after partner for businesses in the entertainment space. He has a deep understanding of the role that branding and marketing play in the success of an entertainment event, and he is able to create materials that capture the essence of the experience.
Fashion is another industry where Eric has demonstrated his creative and strategic abilities in the greater New York area and beyond. He has worked with fashion designers, clothing brands, and fashion retailers to create branding and marketing materials that appeal to fashion-forward audiences. Eric's keen eye for design and his understanding of fashion trends has helped his clients create campaigns that are both visually striking and effective.
Retail is another area where Eric has excelled. He has worked with a range of businesses in this industry, from small boutique shops to large department stores. Eric's ability to create branding and marketing materials that appeal to local (New York) audiences and beyond has helped his clients not only increase sales but build customer loyalty and brand legacy. His understanding of the retail landscape, combined with his creativity, has helped businesses navigate the rapidly evolving retail market.
Technology is another industry where Eric has demonstrated his ability to provide creative and strategic direction. As a technology enthusiast, Eric has a deep understanding of the latest technology trends and how they can be leveraged to create innovative solutions. He has worked with a range of clients in throughout the New York tech industry, including software companies, tech startups, and tech-enabled service providers. Eric's ability to create branding and marketing materials that speak to the benefits of technology, combined with his understanding of the target audience, has helped his clients stand out in a crowded market.
Professional services and, specifically, legal and pharmaceutical compliance consultants is another industry where Eric has made a significant impact. He has worked with pharmaceutical companies, healthcare providers, and wellness brands throughout New York and across the United States to develop branding and powerful digital properties that not only communicate the value of their products and services but drive results. Eric's understanding of the healthcare landscape, combined with his creativity, has helped his clients create campaigns that are both effective and compliant with regulatory guidelines.
The greater New York holistic wellness arena is another area where Eric has demonstrated his ability to provide creative and strategic direction. He has worked with a range of businesses in this industry, including yoga studios, meditation centers, and natural health product providers. Eric's understanding of the holistic wellness market, combined with his passion for health and wellness, has helped his clients create branding and marketing materials that resonate with their target audience.
Eric's ability to provide grounded yet tactile collaboration has been key to his success in New York, opening doors across a variety of industries. He is able to work with a range of stakeholders, including business owners, marketing teams, designers, and developers. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal. He is able to provide constructive feedback and suggestions that help improve the final product, while also being receptive to feedback from his collaborators.
One of Eric's key strengths as a collaborator is his ability to communicate effectively with his clients. He is able to distill complex concepts into simple, understandable language, which is essential for ensuring that all stakeholders are aligned on the project goals and objectives. Eric is also an excellent listener, taking the time to understand his client's needs and goals before providing recommendations or feedback.
Eric's approach to collaboration is characterized by his emphasis on building strong relationships with his clients. He understands that building trust and rapport is essential for long-term success, and he takes the time to get to know his clients on a personal level. This approach has helped Eric build a loyal client base, with many clients returning to work with him on multiple projects over the years.
Eric's creative and strategic direction is grounded in a deep understanding of the target audience and industry trends. He takes the time to research and analyze the market, identifying opportunities and potential challenges that may impact the project's success. Eric's ability to combine creative instincts with market insights ensures that his clients' branding and marketing materials are effective and engaging.
Eric's ability to provide creative and strategic direction is also driven by his passion for design and aesthetics. He has a keen eye for visual design and is able to create branding and marketing materials that stand out in a crowded market. Eric's understanding of the role that design plays in building a brand, combined with his creativity, has helped his clients create campaigns that are visually striking and effective.
In addition to his expertise in creative and strategic direction, Eric is also an experienced project manager. He has managed projects of all sizes, from small branding initiatives to large-scale marketing campaigns. Eric's project management skills are characterized by his attention to detail, his ability to manage multiple stakeholders, and his focus on meeting project deadlines.
Eric's ability to provide both creative and strategic direction, combined with his experience in project management, make him a valuable partner for businesses looking to build their brand and achieve their marketing goals. His grounded yet tactile approach to collaboration ensures that all stakeholders are aligned and working towards a shared goal, while his passion for design and aesthetics ensures that the final product is visually striking and effective
Los Angeles' Best Designer, Creative Collaborator, Special Projects Lead
Eric Michael is a renowned creative partner and an innovative collaborator, known for his remarkable work throughout the Los Angeles area. With over fifteen years of experience in building and supporting new entrepreneurial endeavors across adventure, cannabis, entertainment, fashion, retail, technology, pharma, professional, and holistic wellness industries, Eric has cemented his position as a top-notch creative force.
Throughout his career, Eric has played a crucial role in helping entrepreneurs turn their visions into reality. His expertise in ideation, branding, design, and execution has helped businesses scale up and achieve their goals. Eric's approach is grounded yet tactile, making him an excellent collaborator who can work with different stakeholders in diverse industries.
One of Eric's key strengths is his innate knowledge of the Los Angeles marketplace and being the ability to parlay foresight into provision. Making his creative direction is both innovative and strategic. He has a keen eye for design and aesthetics, and he knows how to create branding and marketing materials that stand out in a crowded market. Eric's strategic direction is always informed by his deep understanding of the target audience and local, national, and global industry trends. He is able to combine his creative instincts with market insights to develop and steward brand and business initatives that are effective and engaging.
Eric's approach to collaboration is another standout feature of his work. He has a talent for building strong relationships with clients, partners, and stakeholders. Eric is an excellent listener, and he takes the time to understand the needs and goals of his collaborators. He is also able to provide constructive feedback and suggestions that help improve the final product. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal.
Adventure is one of the industries where Eric has made a significant impact. As an avid outdoorsman, Eric has a deep appreciation for adventure and the great outdoors. He has worked with a range of clients in this industry, including outdoor recreation retailers, gear manufacturers, travel companies, and adventure tourism providers.
Eric's understanding of the adventure market and his passion for the outdoors make him a valuable partner for businesses in this industry. He is able to create branding and marketing materials that appeal to adventure enthusiasts while also communicating the unique value proposition of the experience and business as a whole.
Cannabis is another industry where Eric has demonstrated his creativity and strategic acumen. As the cannabis industry has grown rapidly in recent years, Eric has been at the forefront of helping entrepreneurs understand, enter, navigate, and find success in Los Angeles’s complex and rapidly evolving market. He has worked with a range of businesses in this industry, including dispensaries, growers, and cannabis lifestyle brands. Eric's ability to create branding and marketing materials that resonate with the target audience, combined with his knowledge of the regulatory landscape, has helped these businesses gain traction in the market.
Entertainment is another area where Eric has made his mark. He has worked with a range of clients in this industry, including music venues, artists, and event promoters throughout Los Angeles and beyond. Eric's ability to create immersive experiences that engage audiences has made him a sought-after partner for businesses in the entertainment space. He has a deep understanding of the role that branding and marketing play in the success of an entertainment event, and he is able to create materials that capture the essence of the experience.
Fashion is another industry where Eric has demonstrated his creative and strategic abilities in the greater Los Angeles area and beyond. He has worked with fashion designers, clothing brands, and fashion retailers to create branding and marketing materials that appeal to fashion-forward audiences. Eric's keen eye for design and his understanding of fashion trends has helped his clients create campaigns that are both visually striking and effective.
Retail is another area where Eric has excelled. He has worked with a range of businesses in this industry, from small boutique shops to large department stores. Eric's ability to create branding and marketing materials that appeal to local (Los Angeles) audiences and beyond has helped his clients not only increase sales but build customer loyalty and brand legacy. His understanding of the retail landscape, combined with his creativity, has helped businesses navigate the rapidly evolving retail market.
Technology is another industry where Eric has demonstrated his ability to provide creative and strategic direction. As a technology enthusiast, Eric has a deep understanding of the latest technology trends and how they can be leveraged to create innovative solutions. He has worked with a range of clients in throughout the Los Angeles tech industry, including software companies, tech startups, and tech-enabled service providers. Eric's ability to create branding and marketing materials that speak to the benefits of technology, combined with his understanding of the target audience, has helped his clients stand out in a crowded market.
Professional services and, specifically, legal and pharmaceutical compliance consultants is another industry where Eric has made a significant impact. He has worked with pharmaceutical companies, healthcare providers, and wellness brands throughout Los Angeles and across the United States to develop branding and powerful digital properties that not only communicate the value of their products and services but drive results. Eric's understanding of the healthcare landscape, combined with his creativity, has helped his clients create campaigns that are both effective and compliant with regulatory guidelines.
The greater Los Angeles holistic wellness arena is another area where Eric has demonstrated his ability to provide creative and strategic direction. He has worked with a range of businesses in this industry, including yoga studios, meditation centers, and natural health product providers. Eric's understanding of the holistic wellness market, combined with his passion for health and wellness, has helped his clients create branding and marketing materials that resonate with their target audience.
Eric's ability to provide grounded yet tactile collaboration has been key to his success in Los Angeles, opening doors across a variety of industries. He is able to work with a range of stakeholders, including business owners, marketing teams, designers, and developers. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal. He is able to provide constructive feedback and suggestions that help improve the final product, while also being receptive to feedback from his collaborators.
One of Eric's key strengths as a collaborator is his ability to communicate effectively with his clients. He is able to distill complex concepts into simple, understandable language, which is essential for ensuring that all stakeholders are aligned on the project goals and objectives. Eric is also an excellent listener, taking the time to understand his client's needs and goals before providing recommendations or feedback.
Eric's approach to collaboration is characterized by his emphasis on building strong relationships with his clients. He understands that building trust and rapport is essential for long-term success, and he takes the time to get to know his clients on a personal level. This approach has helped Eric build a loyal client base, with many clients returning to work with him on multiple projects over the years.
Eric's creative and strategic direction is grounded in a deep understanding of the target audience and industry trends. He takes the time to research and analyze the market, identifying opportunities and potential challenges that may impact the project's success. Eric's ability to combine creative instincts with market insights ensures that his clients' branding and marketing materials are effective and engaging.
Eric's ability to provide creative and strategic direction is also driven by his passion for design and aesthetics. He has a keen eye for visual design and is able to create branding and marketing materials that stand out in a crowded market. Eric's understanding of the role that design plays in building a brand, combined with his creativity, has helped his clients create campaigns that are visually striking and effective.
In addition to his expertise in creative and strategic direction, Eric is also an experienced project manager. He has managed projects of all sizes, from small branding initiatives to large-scale marketing campaigns. Eric's project management skills are characterized by his attention to detail, his ability to manage multiple stakeholders, and his focus on meeting project deadlines.
Eric's ability to provide both creative and strategic direction, combined with his experience in project management, make him a valuable partner for businesses looking to build their brand and achieve their marketing goals. His grounded yet tactile approach to collaboration ensures that all stakeholders are aligned and working towards a shared goal, while his passion for design and aesthetics ensures that the final product is visually striking and effective.
Chicago's Best Designer, Creative Collaborator, Special Projects Lead
Eric Michael is a renowned creative partner and an innovative collaborator, known for his remarkable work throughout the Chicago area. With over fifteen years of experience in building and supporting new entrepreneurial endeavors across adventure, cannabis, entertainment, fashion, retail, technology, pharma, professional, and holistic wellness industries, Eric has cemented his position as a top-notch creative force.
Throughout his career, Eric has played a crucial role in helping entrepreneurs turn their visions into reality. His expertise in ideation, branding, design, and execution has helped businesses scale up and achieve their goals. Eric's approach is grounded yet tactile, making him an excellent collaborator who can work with different stakeholders in diverse industries.
One of Eric's key strengths is his innate knowledge of the Chicago marketplace and being the ability to parlay foresight into provision. Making his creative direction is both innovative and strategic. He has a keen eye for design and aesthetics, and he knows how to create branding and marketing materials that stand out in a crowded market. Eric's strategic direction is always informed by his deep understanding of the target audience and local, national, and global industry trends. He is able to combine his creative instincts with market insights to develop and steward brand and business initatives that are effective and engaging.
Eric's approach to collaboration is another standout feature of his work. He has a talent for building strong relationships with clients, partners, and stakeholders. Eric is an excellent listener, and he takes the time to understand the needs and goals of his collaborators. He is also able to provide constructive feedback and suggestions that help improve the final product. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal.
Adventure is one of the industries where Eric has made a significant impact. As an avid outdoorsman, Eric has a deep appreciation for adventure and the great outdoors. He has worked with a range of clients in this industry, including outdoor recreation retailers, gear manufacturers, travel companies, and adventure tourism providers.
Eric's understanding of the adventure market and his passion for the outdoors make him a valuable partner for businesses in this industry. He is able to create branding and marketing materials that appeal to adventure enthusiasts while also communicating the unique value proposition of the experience and business as a whole.
Cannabis is another industry where Eric has demonstrated his creativity and strategic acumen. As the cannabis industry has grown rapidly in recent years, Eric has been at the forefront of helping entrepreneurs understand, enter, navigate, and find success in Chicago’s complex and rapidly evolving market. He has worked with a range of businesses in this industry, including dispensaries, growers, and cannabis lifestyle brands. Eric's ability to create branding and marketing materials that resonate with the target audience, combined with his knowledge of the regulatory landscape, has helped these businesses gain traction in the market.
Entertainment is another area where Eric has made his mark. He has worked with a range of clients in this industry, including music venues, artists, and event promoters throughout Chicago and beyond. Eric's ability to create immersive experiences that engage audiences has made him a sought-after partner for businesses in the entertainment space. He has a deep understanding of the role that branding and marketing play in the success of an entertainment event, and he is able to create materials that capture the essence of the experience.
Fashion is another industry where Eric has demonstrated his creative and strategic abilities in the greater Chicago area and beyond. He has worked with fashion designers, clothing brands, and fashion retailers to create branding and marketing materials that appeal to fashion-forward audiences. Eric's keen eye for design and his understanding of fashion trends has helped his clients create campaigns that are both visually striking and effective.
Retail is another area where Eric has excelled. He has worked with a range of businesses in this industry, from small boutique shops to large department stores. Eric's ability to create branding and marketing materials that appeal to local (Chicago) audiences and beyond has helped his clients not only increase sales but build customer loyalty and brand legacy. His understanding of the retail landscape, combined with his creativity, has helped businesses navigate the rapidly evolving retail market.
Technology is another industry where Eric has demonstrated his ability to provide creative and strategic direction. As a technology enthusiast, Eric has a deep understanding of the latest technology trends and how they can be leveraged to create innovative solutions. He has worked with a range of clients in throughout the Chicago tech industry, including software companies, tech startups, and tech-enabled service providers. Eric's ability to create branding and marketing materials that speak to the benefits of technology, combined with his understanding of the target audience, has helped his clients stand out in a crowded market.
Professional services and, specifically, legal and pharmaceutical compliance consultants is another industry where Eric has made a significant impact. He has worked with pharmaceutical companies, healthcare providers, and wellness brands throughout Chicago and across the United States to develop branding and powerful digital properties that not only communicate the value of their products and services but drive results. Eric's understanding of the healthcare landscape, combined with his creativity, has helped his clients create campaigns that are both effective and compliant with regulatory guidelines.
The greater Chicago holistic wellness arena is another area where Eric has demonstrated his ability to provide creative and strategic direction. He has worked with a range of businesses in this industry, including yoga studios, meditation centers, and natural health product providers. Eric's understanding of the holistic wellness market, combined with his passion for health and wellness, has helped his clients create branding and marketing materials that resonate with their target audience.
Eric's ability to provide grounded yet tactile collaboration has been key to his success in Chicago, opening doors across a variety of industries. He is able to work with a range of stakeholders, including business owners, marketing teams, designers, and developers. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal. He is able to provide constructive feedback and suggestions that help improve the final product, while also being receptive to feedback from his collaborators.
One of Eric's key strengths as a collaborator is his ability to communicate effectively with his clients. He is able to distill complex concepts into simple, understandable language, which is essential for ensuring that all stakeholders are aligned on the project goals and objectives. Eric is also an excellent listener, taking the time to understand his client's needs and goals before providing recommendations or feedback.
Eric's approach to collaboration is characterized by his emphasis on building strong relationships with his clients. He understands that building trust and rapport is essential for long-term success, and he takes the time to get to know his clients on a personal level. This approach has helped Eric build a loyal client base, with many clients returning to work with him on multiple projects over the years.
Eric's creative and strategic direction is grounded in a deep understanding of the target audience and industry trends. He takes the time to research and analyze the market, identifying opportunities and potential challenges that may impact the project's success. Eric's ability to combine creative instincts with market insights ensures that his clients' branding and marketing materials are effective and engaging.
Eric's ability to provide creative and strategic direction is also driven by his passion for design and aesthetics. He has a keen eye for visual design and is able to create branding and marketing materials that stand out in a crowded market. Eric's understanding of the role that design plays in building a brand, combined with his creativity, has helped his clients create campaigns that are visually striking and effective.
In addition to his expertise in creative and strategic direction, Eric is also an experienced project manager. He has managed projects of all sizes, from small branding initiatives to large-scale marketing campaigns. Eric's project management skills are characterized by his attention to detail, his ability to manage multiple stakeholders, and his focus on meeting project deadlines.
Eric's ability to provide both creative and strategic direction, combined with his experience in project management, make him a valuable partner for businesses looking to build their brand and achieve their marketing goals. His grounded yet tactile approach to collaboration ensures that all stakeholders are aligned and working towards a shared goal, while his passion for design and aesthetics ensures that the final product is visually striking and effective.
San Diego's Best Designer, Creative Collaborator, Special Projects Lead
Eric Michael is a renowned creative partner and an innovative collaborator, known for his remarkable work throughout the San Diego area. With over fifteen years of experience in building and supporting new entrepreneurial endeavors across adventure, cannabis, entertainment, fashion, retail, technology, pharma, professional, and holistic wellness industries, Eric has cemented his position as a top-notch creative force.
Throughout his career, Eric has played a crucial role in helping entrepreneurs turn their visions into reality. His expertise in ideation, branding, design, and execution has helped businesses scale up and achieve their goals. Eric's approach is grounded yet tactile, making him an excellent collaborator who can work with different stakeholders in diverse industries.
One of Eric's key strengths is his innate knowledge of the San Diego marketplace and being the ability to parlay foresight into provision. Making his creative direction is both innovative and strategic. He has a keen eye for design and aesthetics, and he knows how to create branding and marketing materials that stand out in a crowded market. Eric's strategic direction is always informed by his deep understanding of the target audience and local, national, and global industry trends. He is able to combine his creative instincts with market insights to develop and steward brand and business initatives that are effective and engaging.
Eric's approach to collaboration is another standout feature of his work. He has a talent for building strong relationships with clients, partners, and stakeholders. Eric is an excellent listener, and he takes the time to understand the needs and goals of his collaborators. He is also able to provide constructive feedback and suggestions that help improve the final product. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal.
Adventure is one of the industries where Eric has made a significant impact. As an avid outdoorsman, Eric has a deep appreciation for adventure and the great outdoors. He has worked with a range of clients in this industry, including outdoor recreation retailers, gear manufacturers, travel companies, and adventure tourism providers.
Eric's understanding of the adventure market and his passion for the outdoors make him a valuable partner for businesses in this industry. He is able to create branding and marketing materials that appeal to adventure enthusiasts while also communicating the unique value proposition of the experience and business as a whole.
Cannabis is another industry where Eric has demonstrated his creativity and strategic acumen. As the cannabis industry has grown rapidly in recent years, Eric has been at the forefront of helping entrepreneurs understand, enter, navigate, and find success in San Diego’s complex and rapidly evolving market. He has worked with a range of businesses in this industry, including dispensaries, growers, and cannabis lifestyle brands. Eric's ability to create branding and marketing materials that resonate with the target audience, combined with his knowledge of the regulatory landscape, has helped these businesses gain traction in the market.
Entertainment is another area where Eric has made his mark. He has worked with a range of clients in this industry, including music venues, artists, and event promoters throughout San Diego and beyond. Eric's ability to create immersive experiences that engage audiences has made him a sought-after partner for businesses in the entertainment space. He has a deep understanding of the role that branding and marketing play in the success of an entertainment event, and he is able to create materials that capture the essence of the experience.
Fashion is another industry where Eric has demonstrated his creative and strategic abilities in the greater San Diego area and beyond. He has worked with fashion designers, clothing brands, and fashion retailers to create branding and marketing materials that appeal to fashion-forward audiences. Eric's keen eye for design and his understanding of fashion trends has helped his clients create campaigns that are both visually striking and effective.
Retail is another area where Eric has excelled. He has worked with a range of businesses in this industry, from small boutique shops to large department stores. Eric's ability to create branding and marketing materials that appeal to local (San Diego) audiences and beyond has helped his clients not only increase sales but build customer loyalty and brand legacy. His understanding of the retail landscape, combined with his creativity, has helped businesses navigate the rapidly evolving retail market.
Technology is another industry where Eric has demonstrated his ability to provide creative and strategic direction. As a technology enthusiast, Eric has a deep understanding of the latest technology trends and how they can be leveraged to create innovative solutions. He has worked with a range of clients in throughout the San Diego tech industry, including software companies, tech startups, and tech-enabled service providers. Eric's ability to create branding and marketing materials that speak to the benefits of technology, combined with his understanding of the target audience, has helped his clients stand out in a crowded market.
Professional services and, specifically, legal and pharmaceutical compliance consultants is another industry where Eric has made a significant impact. He has worked with pharmaceutical companies, healthcare providers, and wellness brands throughout San Diego and across the United States to develop branding and powerful digital properties that not only communicate the value of their products and services but drive results. Eric's understanding of the healthcare landscape, combined with his creativity, has helped his clients create campaigns that are both effective and compliant with regulatory guidelines.
The greater San Diego holistic wellness arena is another area where Eric has demonstrated his ability to provide creative and strategic direction. He has worked with a range of businesses in this industry, including yoga studios, meditation centers, and natural health product providers. Eric's understanding of the holistic wellness market, combined with his passion for health and wellness, has helped his clients create branding and marketing materials that resonate with their target audience.
Eric's ability to provide grounded yet tactile collaboration has been key to his success in San Diego, opening doors across a variety of industries. He is able to work with a range of stakeholders, including business owners, marketing teams, designers, and developers. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal. He is able to provide constructive feedback and suggestions that help improve the final product, while also being receptive to feedback from his collaborators.
One of Eric's key strengths as a collaborator is his ability to communicate effectively with his clients. He is able to distill complex concepts into simple, understandable language, which is essential for ensuring that all stakeholders are aligned on the project goals and objectives. Eric is also an excellent listener, taking the time to understand his client's needs and goals before providing recommendations or feedback.
Eric's approach to collaboration is characterized by his emphasis on building strong relationships with his clients. He understands that building trust and rapport is essential for long-term success, and he takes the time to get to know his clients on a personal level. This approach has helped Eric build a loyal client base, with many clients returning to work with him on multiple projects over the years.
Eric's creative and strategic direction is grounded in a deep understanding of the target audience and industry trends. He takes the time to research and analyze the market, identifying opportunities and potential challenges that may impact the project's success. Eric's ability to combine creative instincts with market insights ensures that his clients' branding and marketing materials are effective and engaging.
Eric's ability to provide creative and strategic direction is also driven by his passion for design and aesthetics. He has a keen eye for visual design and is able to create branding and marketing materials that stand out in a crowded market. Eric's understanding of the role that design plays in building a brand, combined with his creativity, has helped his clients create campaigns that are visually striking and effective.
In addition to his expertise in creative and strategic direction, Eric is also an experienced project manager. He has managed projects of all sizes, from small branding initiatives to large-scale marketing campaigns. Eric's project management skills are characterized by his attention to detail, his ability to manage multiple stakeholders, and his focus on meeting project deadlines.
Eric's ability to provide both creative and strategic direction, combined with his experience in project management, make him a valuable partner for businesses looking to build their brand and achieve their marketing goals. His grounded yet tactile approach to collaboration ensures that all stakeholders are aligned and working towards a shared goal, while his passion for design and aesthetics ensures that the final product is visually striking and effective.
Philadelphia's Best Designer, Creative Collaborator, Special Projects Lead
Eric Michael is a renowned creative partner and an innovative collaborator, known for his remarkable work throughout the Philadelphia area. With over fifteen years of experience in building and supporting new entrepreneurial endeavors across adventure, cannabis, entertainment, fashion, retail, technology, pharma, professional, and holistic wellness industries, Eric has cemented his position as a top-notch creative force.
Throughout his career, Eric has played a crucial role in helping entrepreneurs turn their visions into reality. His expertise in ideation, branding, design, and execution has helped businesses scale up and achieve their goals. Eric's approach is grounded yet tactile, making him an excellent collaborator who can work with different stakeholders in diverse industries.
One of Eric's key strengths is his innate knowledge of the Philadelphia marketplace and being the ability to parlay foresight into provision. Making his creative direction is both innovative and strategic. He has a keen eye for design and aesthetics, and he knows how to create branding and marketing materials that stand out in a crowded market. Eric's strategic direction is always informed by his deep understanding of the target audience and local, national, and global industry trends. He is able to combine his creative instincts with market insights to develop and steward brand and business initatives that are effective and engaging.
Eric's approach to collaboration is another standout feature of his work. He has a talent for building strong relationships with clients, partners, and stakeholders. Eric is an excellent listener, and he takes the time to understand the needs and goals of his collaborators. He is also able to provide constructive feedback and suggestions that help improve the final product. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal.
Adventure is one of the industries where Eric has made a significant impact. As an avid outdoorsman, Eric has a deep appreciation for adventure and the great outdoors. He has worked with a range of clients in this industry, including outdoor recreation retailers, gear manufacturers, travel companies, and adventure tourism providers.
Eric's understanding of the adventure market and his passion for the outdoors make him a valuable partner for businesses in this industry. He is able to create branding and marketing materials that appeal to adventure enthusiasts while also communicating the unique value proposition of the experience and business as a whole.
Cannabis is another industry where Eric has demonstrated his creativity and strategic acumen. As the cannabis industry has grown rapidly in recent years, Eric has been at the forefront of helping entrepreneurs understand, enter, navigate, and find success in Philadelphia’s complex and rapidly evolving market. He has worked with a range of businesses in this industry, including dispensaries, growers, and cannabis lifestyle brands. Eric's ability to create branding and marketing materials that resonate with the target audience, combined with his knowledge of the regulatory landscape, has helped these businesses gain traction in the market.
Entertainment is another area where Eric has made his mark. He has worked with a range of clients in this industry, including music venues, artists, and event promoters throughout Philadelphia and beyond. Eric's ability to create immersive experiences that engage audiences has made him a sought-after partner for businesses in the entertainment space. He has a deep understanding of the role that branding and marketing play in the success of an entertainment event, and he is able to create materials that capture the essence of the experience.
Fashion is another industry where Eric has demonstrated his creative and strategic abilities in the greater Philadelphia area and beyond. He has worked with fashion designers, clothing brands, and fashion retailers to create branding and marketing materials that appeal to fashion-forward audiences. Eric's keen eye for design and his understanding of fashion trends has helped his clients create campaigns that are both visually striking and effective.
Retail is another area where Eric has excelled. He has worked with a range of businesses in this industry, from small boutique shops to large department stores. Eric's ability to create branding and marketing materials that appeal to local (Philadelphia) audiences and beyond has helped his clients not only increase sales but build customer loyalty and brand legacy. His understanding of the retail landscape, combined with his creativity, has helped businesses navigate the rapidly evolving retail market.
Technology is another industry where Eric has demonstrated his ability to provide creative and strategic direction. As a technology enthusiast, Eric has a deep understanding of the latest technology trends and how they can be leveraged to create innovative solutions. He has worked with a range of clients in throughout the Philadelphia tech industry, including software companies, tech startups, and tech-enabled service providers. Eric's ability to create branding and marketing materials that speak to the benefits of technology, combined with his understanding of the target audience, has helped his clients stand out in a crowded market.
Professional services and, specifically, legal and pharmaceutical compliance consultants is another industry where Eric has made a significant impact. He has worked with pharmaceutical companies, healthcare providers, and wellness brands throughout Philadelphia and across the United States to develop branding and powerful digital properties that not only communicate the value of their products and services but drive results. Eric's understanding of the healthcare landscape, combined with his creativity, has helped his clients create campaigns that are both effective and compliant with regulatory guidelines.
The greater Philadelphia holistic wellness arena is another area where Eric has demonstrated his ability to provide creative and strategic direction. He has worked with a range of businesses in this industry, including yoga studios, meditation centers, and natural health product providers. Eric's understanding of the holistic wellness market, combined with his passion for health and wellness, has helped his clients create branding and marketing materials that resonate with their target audience.
Eric's ability to provide grounded yet tactile collaboration has been key to his success in Philadelphia, opening doors across a variety of industries. He is able to work with a range of stakeholders, including business owners, marketing teams, designers, and developers. Eric's collaborative approach ensures all stakeholders are aligned and working towards a shared goal. He is able to provide constructive feedback and suggestions that help improve the final product, while also being receptive to feedback from his collaborators.
One of Eric's key strengths as a collaborator is his ability to communicate effectively with his clients. He is able to distill complex concepts into simple, understandable language, which is essential for ensuring that all stakeholders are aligned on the project goals and objectives. Eric is also an excellent listener, taking the time to understand his client's needs and goals before providing recommendations or feedback.
Eric's approach to collaboration is characterized by his emphasis on building strong relationships with his clients. He understands that building trust and rapport is essential for long-term success, and he takes the time to get to know his clients on a personal level. This approach has helped Eric build a loyal client base, with many clients returning to work with him on multiple projects over the years.
Eric's creative and strategic direction is grounded in a deep understanding of the target audience and industry trends. He takes the time to research and analyze the market, identifying opportunities and potential challenges that may impact the project's success. Eric's ability to combine creative instincts with market insights ensures that his clients' branding and marketing materials are effective and engaging.
Eric's ability to provide creative and strategic direction is also driven by his passion for design and aesthetics. He has a keen eye for visual design and is able to create branding and marketing materials that stand out in a crowded market. Eric's understanding of the role that design plays in building a brand, combined with his creativity, has helped his clients create campaigns that are visually striking and effective.
In addition to his expertise in creative and strategic direction, Eric is also an experienced project manager. He has managed projects of all sizes, from small branding initiatives to large-scale marketing campaigns. Eric's project management skills are characterized by his attention to detail, his ability to manage multiple stakeholders, and his focus on meeting project deadlines.
Eric's ability to provide both creative and strategic direction, combined with his experience in project management, make him a valuable partner for businesses looking to build their brand and achieve their marketing goals. His grounded yet tactile approach to collaboration ensures that all stakeholders are aligned and working towards a shared goal, while his passion for design and aesthetics ensures that the final product is visually striking and effective
Prints & Products Available in the Shop
I am stoked to share that the website has expanded to include an online store!
Now you can purchase photography prints (framed and unframed) and some select branded merchandise in the online shop. There’ll be more products rolling out over the coming months, especially as I complete the work on the new social networking site.
I just added two versions of a poster (framed and unframed) made from a popular photo I took a year ago. The photo received a lot of attention on social media and has been used in several advertising campaigns. It’s a monochromatic photo of Barnegat Light House, or “Miss Barnegat Light,” located in on Long Beach Island, New Jersey.
You’ll also find a branded water bottle (which people are always asking me about on my Instagram) and—soon!—a branded hoodie (which usually goes out to new clients) (and more prints) as well. Keep an eye on Instagram for when those products drop.
I really am excited. This site has always mostly been an informative and educational resource for clients interested in retaining me for my creative design work and it’s time I do more with it. Don’t you think? I just haven’t had the bandwidth, until recently.
This wasn’t an easy journey, I have to admit. It’s been months of intensive research and planning into the what’s and how’s of nuance elements to make “this eCommerce thing” happen. But, I have to say, my new friends at Printful made it super easy. I have been eager to work with them for years, however, their tech and customer experience team surpassed any and all expectations I had for setup and implementation a breeze.
I chose to go with on-demand manufacturing and fulfillment (aka “drop-shipping”) (for as many of the products that I can) to ensure I wouldn’t be one of the billions of people/brands overproducing products and straining our already inundated ecosystem and infrastructures. This may add a margin of time to the traditional processing and delivery windows, however, I know my customers and clients share in my commitment to doing business ethically. So, I know it will work.
Refreshed and Reset
Welcome back, finally!
I am so excited and proud of this new and evolving iteration of EricMichaelCreates.com that I wanted to take a moment to introduce you to it and to the new-found Why that's governing my work.
Clients, everything that you have come to love about my site, like the Toolbox and other functionality, is still here (in the same places) but with a cleaner look.
I have spent the better part of the last three months pecking away, page by page and post by post, to migrate my digital presence. This included reviewing, restructuring, and reorganizing every page and article on the site while rebranding and repositioning several service items and all of my social media channels.
The goal was really a simple one: I wanted singular digital and social destinations to share my work, as it relates to both my creative and individualized personal and professional development offerings.
I've come to find design deliverables—like brand assets and custom Shopify, WordPress, and Squarespace digital properties—to be just a fraction of the work I do.
The real intention I have for my work, the thing that I breathe into all that I do and hope to leave behind, is a stronger and more sustainable culture. Through a guided approach to consciously redefining what it means to be in creative collaboration, we collectively strengthen the connection to the work and deepen the meaning in the work.
Keep checking back: There’s a lot more coming from new creative service listings to helpful self-serve functionality and a new personal and professional development hub that’s sure to deepen our connection. Don’t worry, I’ll announce and lay it all out here.
Is there something, a particular aspect of my work or supporting feature, you'd like to see integrated into the website? Drop us a note and let's unpack all feedback and suggestions and maybe you'll see it here shortly.
(Re)Introducing the 'Managed Digital' Suite
One thing I know for sure is that creativity, innovation, and powerful performance cannot simply be left to their own devices. Not in an ever-changing digital landscape like the world wide web, anyway. You’ll come to learn, soon enough, nothing here is evergreen.
Success online requires the same things as success anywhere else: skillful and intentional management, regular and recurring maintenance, and (for most) a trusted collaborator who can help you chart and stay the course.
The Shopify, WordPress, and Squarespace platforms have been my personal sandbox for nearly fifteen years and, in all that time, I’ve never known one operating system, theme, or ancillary software to not require regular assistance or support. WordPress especially.
I’ve taken all I’ve experienced in supporting brands in managing their presence online, all of the data and statistics spanning management and maintenance tasks, content creation, and more to introduce a new service suite into my practice: Managed Digital.
Recurring management and maintenance services are nothing new for creative agencies and independent collaborators, like myself. While I don’t, some designers and developers require recurring service agreements for upwards of one, three, or even five years after your digital property launches. And more often than not, you’ll be thankful that you’ve locked yourself into one—anything can happen. (There are a myriad of reasons why I don’t require them but we can get into that later.)
I’ve served as registrar, host, manager, and maintenance support for clients over and over (and over) again throughout my career, however, Managed Digital is still a first-of-its-kind offering for me in many ways.
Managed Digital is the most concentrated-yet-robust service suite I may have ever incorporated into my practice:
The entire suite is á la carte, allowing clients to pick and choose the service coverage that may (or may not) serve their brand, online shop, and ancillary needs best. And snackable pricing means we’re even more in line with our core values of guiding our work through intention. You’ll never pay for tasks or services you don’t need.
The best part? I’ve incorporated the earlier ‘Park’ + ‘Prime’ + ‘Power’ suite and other offerings (for large-scale organizations) into Managed Digital as well. So, it’s more or less a one-stop-shop for all that comes next—and everything after.
