Several months ago that I came out of the closet as a Special Projects Lead. It’s true. Before that, many of the people in my network, new or veteran, sat with wrinkled brows; curious either about how I made ends meet with such a selective approach to new web design and development projects or why I assumed ownership of projects outside of digital property development at all.

Truth is, I have always (subconsciously) felt like a Special Projects Lead. I just never had the words for it. Some would call it highly creative, über-adaptable, ambitious, or even opportunistic, and, while all of them are certainly honest and true, none such label really told the world what I was doing in the process. The process of fearlessly pursuing creativity.

Most of the people being introduced to me are actually brand managers and executive leadership talent looking for a versatile, virtually dextrous creative to help them design, develop, and deploy powerful integrated marketing initiatives. Sometimes this involves the design and development of a new digital property (website, eCommerce, or system); sometimes it doesn’t.

Still a lot of questions remain: What is categorized as a Special Project? What does a Special Projects Lead do? How do you (read: I) steward successful Special Project missions? What are some of the previous Special Projects you (read: I) have experience stewarding?

Some of the more recent Special Projects on my roster include consumer pop-ups and in-store branded activations, consumer research, systems adoption, design, and implementation; as well as specialty product/service development and targeted recruiting and team building. Commonly, the Special Projects I gravitate to are those well-supported and rooted in high-stakes branding, business, and reputation management initiatives working through data-driven, experiential, or otherwise consumer-focused efforts (customer experience, etc.).

Thanks to my signature grounded approach to just about everything that I do, my process for executing Special Projects is (like everything else) very approachable, adaptable, and effective: I first work to gain the clearest, deepest, and most honest understanding of the client’s needs and expectations. (This means unpacking the intention and desire around the specific goals—not just what they are but why they are and what we truly wish to do here—and ensures we’re focused on and chasing after the right things, internally and externally.)

I have a stellar reputation for being a most reliable and responsive collaborator and I take pride in the respect I have for other people’s resources, time or otherwise. Powerful project management and collaboration tools, like Asana and Notion, work to support and streamline productivity while strengthening connection, communication, and continuity between check-ins and deadlines.

Because every Special Project is different, whether in scope or timeframe, each is given its own project management task list and timeline and we approach every single project with respect to such. Moment by moment, day by day, or even month by month the guided, grounded approach to relationship management and project completion rings tried and true.

 

Curious how I would steward your Special Project or tackle your next task? Tell me what you’re up to below. I’m all ears:
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Enlisting the support of a Special Project Lead, like me, means more than bringing a concept to life. It means welcoming meaningful connections into your professional life for collaboration and committing to a proven and productive creative process. We, Special Project Leads, are like creative centaurs, half-independent-creative, and half-entrepreneur-for-hire, committed to your success.