Government and military procurement remains one of the most misunderstood opportunities in the outdoor industry. For some brands, it represents a significant and underdeveloped revenue channel. For others, it’s a space they’ve already entered but are still working to navigate more effectively.

The Situation Room is designed to close that gap.

This is not a panel. Not a pitch environment. Not a traditional networking event.

It’s a curated, off-floor session bringing together a select group of brand leaders, procurement intermediaries, and experienced operators for a candid, practical conversation on how this space actually works—followed by intentional, high-value connection.

The Audience

This session is designed for:

  • Outdoor brands and manufacturers exploring or expanding into government and military channels
  • Sales and business development leaders responsible for growth and new market entry
  • Operators and decision-makers looking to better understand procurement pathways and partnership dynamics
  • Select retailers, intermediaries, and service providers supporting this ecosystem

Whether you’re evaluating the opportunity or actively operating within it, the room is designed to meet you where you are.

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The Experience

Arrival & Open Room

6:00 PM – 6:30 PM

A curated guest list, informal arrival, and early connection among attendees across brands, retailers, and procurement pathways.

An Intentional Conversation

6:30 PM – 7:00 PM

Topics may include:

→ What brands consistently misunderstand about government procurement

→ How partnerships are actually formed and evaluated

→ Where products succeed (or fall short) and where opportunities are won (or lost) in practice

Continued Connection

7:00 PM – 8:00 PM

An open, facilitated environment designed to support meaningful conversations, introductions, and follow-ups.

Register (Free!)

A room like this doesn’t happen often—and it doesn’t stay open long.

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Strategic Partners

A limited number of organizations will participate as Strategic Partners in the room.

These partners are not sponsors in the traditional sense—they are active participants in shaping the environment, contributing to the conversation, and engaging directly with a highly relevant audience.

Strategic Partners receive:

  • Curated access to a targeted, high-intent group of attendees
  • Inclusion in pre-event positioning and communications
  • Presence within the room in a manner aligned with the tone and structure of the session
  • Post-event connection opportunities and shared media
Explore Plans

About the Experience Architect

Eric Michael is a creative and strategic collaborator focused on designing high-trust environments where business and opportunity intersect.

His work spans outdoor retail, brand development, and strategic consulting—supporting brands, retailers, and procurement-facing organizations as they navigate complex growth channels, including government and military partnerships.

The Situation Room is a direct extension of that work.

Built from firsthand experience working alongside operators in this space, the session is designed to bring clarity, perspective, and connection into a channel that is often difficult to access—and even harder to navigate.

Eric’s role is to shape the room—ensuring the conversation is focused, the environment is balanced, and the experience is genuinely valuable for those in it.

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General Inquiries

This is a curated session with limited capacity.

To request an invitation or learn more about attending or participating as a Strategic Partner, please complete the form.


inquiries@situationroom2026.com

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